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Brief Background of Ramadan

Ramadan is the Islamic holiday that takes place during the 9th month of the Islamic lunar calendar. Muslims refrain from various forms of physical intake during daylight hours throughout the month. This not only includes eating but drinking and smoking too. Families get together each evening when the sun sets to break the fast together and they often stay up to the early hours of the morning enjoying time with family and friends.


How to make your Ramadan social media campaign stand out




Ramadan may b

e focused on virtuous acts and religious celebrations, but people are on their phones and devices more than ever. They’re also more engaged and excited to engage with brands that hold true to the themes and feelings of the holy month.


Facebook usage increases by 5%, while the average user viewing duration on YouTube increases by 11% and comments rise an impressive 57%. This is most likely due to the shorter work hours, as well as a need for distraction while fasting.

 

With online users are using social media to pass the time until Iftar, now is the time for digital marketers to reimagine their strategies to engage and interact with people in Ramadan.


Ramadan’s impact on Social Media

 

           3- Inspire

The holy month of Ramadan is known for its religious nature but also for its increased spending, charitable endeavors and family competition.

Search engine advertising and sponsored ads would provide brands with an increased brand reach and awareness, as well as increased possibility of sale during this time. The best time for these ads would be during the peak shopping and social media usage times of 12 am and 5 am.


We wish you all a Ramadan Kareem and a successful marketing strategies during this month.