Logo Concept & Design

A logo drawn from your positioning, tested at every size it will ever be seen at, and delivered in every file your printer, developer and platform will ask for.

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Overview

A mark that still works at 16 pixels

Most logo problems are not taste problems. They are practical ones: the mark is unreadable as a favicon, it falls apart in one colour, the file arrives as a JPG with a white box behind it, or nobody knows which version to use on a dark background.

We design from your positioning rather than from a mood board, present a small number of considered routes instead of a wall of options, and then stress-test the chosen one — embroidered, engraved, on a signboard, on a phone screen — before we build out the file set.

What's included

Positioning-led concepting

Routes that argue for a strategy, each with the reasoning written next to it.

Typography & colour system

A typeface pairing and palette that hold up in print, on screen and in Arabic.

Bilingual lockups

Arabic and Latin versions drawn together, not one traced from the other.

Size & context stress tests

Favicon, embroidery, signage, watermark — checked before sign-off, not after.

Full file & usage set

Vector, raster and web formats with rules for clear space, minimum size and misuse.

How we work

Three routes, one decision, no redraws

  1. Brief

    A session on what the brand claims, who it competes with and what it must never look like.

  2. Concept

    Three routes, each with its rationale, presented together so you compare directions.

  3. Refine

    Two rounds of refinement on the chosen route, including the bilingual lockup.

  4. Build out

    Variants, formats, usage rules and a handover pack your suppliers can work from.

What you get

  • Primary logo & variants
  • Arabic & Latin lockups
  • Colour & typography specs
  • Vector, raster & web files
  • Logo usage guidelines

The outcome

A mark you stop second-guessing

You get one primary mark plus the variants real life demands — horizontal, stacked, icon-only, one-colour, reversed — with clear rules for which to use where. Nobody in your team has to improvise a logo again.

Related work

Brand design for Vernate that shaped a distinctive visual identity. Brand design for 90be that built a bold, distinctive identity. Brand design for Vucceli that shaped an elegant identity for its lab-grown diamonds.

Frequently asked questions

How many concepts do we see?

Three, each a genuinely different direction with the thinking written beside it. Showing twenty variations of one idea looks generous and helps nobody decide.

Do we own the logo outright?

Yes, on final payment, including the source vector files. Licensed typefaces stay under their own licence, and we tell you the cost of those before you choose them.

How long does it take?

Three to four weeks from brief to final files for most projects, assuming feedback comes back in one consolidated round per stage.

We only need a refresh, not a new logo. Is that cheaper?

Usually, yes. A refresh keeps the recognisable core and fixes the practical failures — weight, spacing, colour, the Arabic version, the missing file formats. We will say honestly which of the two you need.

Explore related services

Brand Identity & Positioning

Crafting a strong brand identity with clear guidelines, color schemes, typography, and usage rules for consistent brand presence across all touchpoints.

Campaign & Outdoor Design

Producing striking visuals for billboards, outdoor ads, and large format campaigns.

Branding Materials

Designing key branding materials such as business cards, brochures, and banners to reflect your brand identity consistently.

Digital & Social Creatives

Creating social media posts and ad creatives optimized for every platform, produced faster with smart design tools.

Packaging Design

Creating functional and visually appealing packaging that aligns with your brand identity and boosts product visibility.

Ready for a mark that lasts?

Send us what you have now, even if it is a placeholder. We will tell you what is worth keeping.

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