Story angle & narrative
Turning a company announcement into something an editor's audience has a reason to read.
Media Outreach
Press, broadcast and publisher relationships in Lebanon and the region — earned coverage, media buying, and the assets that make both easy to say yes to.
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Coverage you did not have to buy twice
Media outreach is a relationship business with a paperwork problem. Editors and producers say yes to stories that arrive finished — an angle that matters to their audience, a quotable spokesperson, images at the right resolution, and a follow-up that is not a nuisance.
We handle the whole chain: what the story actually is, who in Lebanese and regional media should care, the press materials, the pitch, the placement negotiation when it is paid, and the coverage report at the end.
What's included
Media list building
Named journalists, producers and publishers by beat, not a bought mailing list.
Press kit & spokesperson prep
Release, fact sheet, imagery, and a spokesperson briefed on the difficult questions.
Pitching & placement
Outreach, follow-up and negotiation — earned where possible, paid where it is worth it.
Coverage tracking & report
Every mention logged with reach, sentiment and the links you gained.
How we work
Angle, list, pitch, follow-through
Frame the story
Find the angle that survives an editor asking why their reader would care.
Build the list
Match the angle to specific outlets and named contacts across Lebanon and the Gulf.
Pitch
Personal outreach, embargo handling and interview scheduling.
Report
Coverage, reach and links collected into one report you can show the board.
What you get
- Press release in Arabic & English
- Targeted media list
- Press kit & imagery
- Spokesperson briefing notes
- Coverage & sentiment report
The outcome
A story that travels further than your ad budget
You get named in places your competitors are paying to appear in, with quotes and links that keep working for search long after the campaign closes — plus a media list and a set of press assets you own for the next announcement.
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Frequently asked questions
Can you guarantee coverage?
No one honest can guarantee earned coverage. We can guarantee the pitch, the follow-up and the paid placements we buy on your behalf — and we tell you before we start which parts are which.
Do you handle Arabic and English media?
Both, and they are not the same list or the same pitch. Arabic outlets want a different angle and a different quote, and we write for each.
What if the news is negative?
Then the work is crisis handling, not outreach: one agreed statement, one prepared spokesperson, and a monitoring loop. We will say so rather than push a positive story over it.
Is media buying included?
It can be. Print, radio, OOH and publisher placements are planned and negotiated alongside the earned work, with rate cards and actual paid rates shown to you.
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Have an announcement worth covering?
Send us the news and the date. We will tell you honestly whether it is a story and where it lands.
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