Treatment & storyboard
The idea written and drawn, timed to the exact durations you bought.
Commercial Filming
TV and digital commercials — full production from treatment to broadcast delivery, built around the media plan they will run on.
Start a projectOverview
A commercial is a media buy with pictures attached
The most expensive mistake in commercial production is shooting a 45-second film for a 15-second slot. Every decision — pacing, how early the brand appears, whether the idea survives without sound — is set by where the ad will run.
So we start from the buy. Then we produce properly: treatment, casting, crew, direction, post, music licensing and delivery in the technical specs each broadcaster and platform demands.
What's included
Casting & talent contracts
Auditions, usage terms and territory rights agreed before the shoot.
Full crew production
Director, DOP, lighting, sound, art department and production management.
Post, VFX & music licensing
Edit, grade, graphics, mix and cleared music or an original track.
Broadcast & platform delivery
Correct codecs, loudness and durations per broadcaster and per platform.
How we work
Media plan first, camera second
Plan
Read the media plan, then write to the slots and the placements in it.
Prep
Treatment approval, casting, recce, permits, schedule and a locked budget.
Shoot
Production days with an agency producer and your team on set.
Finish
Offline approval, online finish, versioning and technical QC before delivery.
What you get
- Approved treatment & boards
- Master commercial
- All bought durations
- Arabic & English audio
- Broadcast-spec deliverables
The outcome
One production, every slot filled
A commercial cut to each duration you bought, in Arabic and English, meeting broadcast technical specs and social platform requirements — accepted first time, with no re-export at the deadline.
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Frequently asked questions
What does a commercial cost?
It scales with crew days, cast, locations and post — not with a fixed rate card. We quote three tiers against the same treatment so you can see what each level of production buys.
Do you handle talent usage rights?
Yes, and we make the term and territory explicit in the contract. Rights that expire mid-campaign are the most common hidden cost in local production.
Can you deliver to Lebanese and Gulf broadcasters?
Both, and each has its own technical sheet. We deliver to the exact spec so nothing is rejected the week the campaign is meant to go live.
Do we need a separate social version?
You need several, and they should come out of the same shoot: vertical framing, subtitles and a hook in the first second are planned into the shot list, not salvaged in the edit.
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Planning a campaign with a TVC?
Share the media plan and the launch date. We will build the production around it.
Start a project