Concept & shot design
Storyboards and prompts written as a shot list, so output is directed not sampled.
AI Generated Videos
AI-generated and AI-assisted video for concepts, product visuals and campaign volume — art-directed, quality-controlled and disclosed where it should be.
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The speed of AI, with somebody accountable for the output
Generative video changes the economics of anything you cannot practically shoot: an impossible camera move, a product that does not exist yet, twenty ad variants for a test, a scene that would need a location budget you do not have.
What it does not change is the need for art direction and judgement. We treat the models as a camera department, not as a shortcut — every frame is reviewed against your brand system, and we tell you plainly which projects are a bad fit for it.
What's included
Generation & iteration
Multiple model passes per shot, selected on brand fit rather than novelty.
Clean-up & compositing
Hands, text, logos and continuity fixed by an editor, not left to luck.
Brand-matched grade & sound
Colour matched to your existing footage, with licensed music and voice.
Usage rights & disclosure
What the licence covers, and where AI use should be labelled.
How we work
Direct it, generate it, fix it by hand
Assess
Decide honestly whether AI, a shoot, or a mix is the right route for the brief.
Direct
Shot list, references and prompt design reviewed with you before generating.
Generate
Iterate per shot, keeping only frames that hold up at full resolution.
Finish
Composite, grade, sound, version and deliver with usage notes.
What you get
- Shot list & storyboards
- Finished AI video cuts
- Vertical & short versions
- Brand-matched grade
- Usage & licensing notes
The outcome
Volume and impossible shots, on brand
You get footage you could not otherwise afford, produced in days rather than weeks, colour-matched to your existing library and cleared for the placements you intend to run it in.
Related work
Frequently asked questions
Will it look obviously AI-generated?
Not if it is directed and cleaned up. The tells are usually hands, text, reflections and continuity between shots, and those are exactly what the compositing stage exists to fix.
Is it safe to use commercially?
We work with models whose terms permit commercial use and we keep a record of what was generated where. Where a market or platform expects AI disclosure, we tell you and label it.
When is this the wrong choice?
When the video needs your real team, your real premises or a specific product in the customer's hands. Generated people in a testimonial read as dishonest, and we will say so.
How much faster is it than a shoot?
Days instead of weeks for most briefs, because there is no casting, permitting or travel. The saving is in scheduling more than in the day rate.
Explore related services
Brand Videos
Producing cinematic brand films that communicate your story with clarity and emotion.
Product Photoshoots
Capturing clean, high quality product visuals designed for ads, websites, and ecommerce.
Commercial Filming
Shooting full scale commercials with equipment, models, studios, styling, and art direction.
Event Coverage
Documenting corporate and public events with professional video and photography teams.
Creative Direction & Post Production
Developing concepts, scripts, reels, and full edits with color grading, sound, and motion graphics.
Curious what AI video can do for you?
Describe the shot you cannot film. We will tell you honestly whether this is the right tool.
Start a project