Media planning & budget split
Channel mix, flighting and budget allocation built backwards from your cost-per-result target.
Performance Marketing
Paid campaigns on Google, Meta, TikTok, Snapchat and YouTube — planned around a cost-per-result target, not around impressions.
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Media buying judged on what it returns
Performance marketing only works when the number that matters is agreed up front. Before we spend anything we define the result — a qualified lead, a purchase, a booked call — and what you can afford to pay for it. Everything after that is arithmetic and iteration.
We plan the media, build the audiences, write and produce the ad variants, set up conversion tracking properly, and then cut what loses while scaling what wins. You see the cost per result every week, broken down by platform, audience and creative — so it is obvious what your money bought.
What's included
Search & shopping campaigns
Google Search, Performance Max and Shopping, structured so intent and budget stay separated.
Social & video campaigns
Meta, TikTok, Snapchat and YouTube — each with creative cut for how that platform is actually used.
Conversion tracking & pixels
GA4, server-side events and platform pixels verified end to end before launch, not after.
Creative testing & iteration
Multiple hooks per audience, rotated on a schedule, with losers cut on evidence.
How we work
Target first, spend second
Set the target
Agree the result that counts and the maximum you will pay for it — in writing.
Build & instrument
Accounts, audiences, feeds and tracking set up and tested against real conversions.
Launch in stages
A controlled first flight to find the working combinations before the budget opens up.
Optimise weekly
Reallocate spend, refresh creative and report cost per result every week.
What you get
- Media plan with budgets
- Campaign build across platforms
- Tracking & GA4 setup
- Ad creative variants
- Weekly performance report
The outcome
A channel mix you can scale with confidence
Within the first quarter you know your true cost per acquisition on each platform, which creative angle carries it, and where extra budget still returns. That turns paid media from a monthly leap of faith into a lever you can pull deliberately.
Related work
Frequently asked questions
What is the minimum media budget worth running?
Around 1,500 USD a month per platform. Below that there is not enough data to optimise on, and you are paying agency time to guess.
How is your fee structured?
A flat monthly management fee for most accounts, or a percentage of spend above a threshold. Media budget is paid to the platforms directly, so you always see the real spend.
When do results start showing?
Search and shopping usually within two weeks. Social and video need three to four weeks of creative testing before the cost per result settles.
Do we keep ownership of the ad accounts?
Always. We work inside your accounts and your billing, with our access granted as a partner. If we part ways you keep every campaign, audience and pixel.
Explore related services
Marketing Strategy & Influencer Outreach
Building a roadmap through smart market research, competitor analysis, content strategy, GEO, and influencer partnerships.
Social Media Management
Managing your full presence with consistent posting, community interaction, and platform growth.
Content Creation
Producing visuals, videos, and copy that match your brand and attract the right audience.
Media Outreach
Planning and executing campaigns across TV, billboards, radio, and digital for maximum reach
Campaign Optimization & Reporting
Setting up campaigns, A/B testing, refining performance, and delivering clear monthly reports
Want to know your real cost per lead?
Send us your current spend and results. We will tell you what is recoverable before you commit to anything.
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