Market & audience research
Category sizing, demand signals and the segments worth paying to reach in Lebanon and the GCC.
Marketing Strategy & Influencer Outreach
A research-led marketing roadmap for Lebanon and the Gulf — market and competitor analysis, positioning, content strategy, GEO, and the creator partnerships that carry it.
Start a projectOverview
Strategy before spend
Most marketing budgets in Lebanon are spent before anyone has agreed what the brand stands for or who it is actually competing against. We start the other way round: we read the market, size the audience, map what your competitors already own in search and social, and only then decide where your money should go.
The output is a written roadmap — positioning, messaging, channel priorities, a content calendar and a costed influencer shortlist — specific enough that your team can execute it on Monday, and honest enough to say which channels you should leave alone.
What's included
Competitor & share-of-voice audit
What your rivals rank for, spend on and say — and the gap they have left open for you.
Positioning & messaging framework
One promise, three proof points, and the words every ad, page and pitch reuses.
Content strategy & GEO
Topic clusters mapped to real search and AI-answer demand, not to whatever is trending this week.
Influencer sourcing & negotiation
Creators screened on audience overlap and real engagement, then priced and contracted.
How we work
From market read to signed creators
Discover
A working session with your commercial team, then desk research on the category and the buyer.
Analyse
Competitor teardown, search and social demand mapping, and an honest read of your current assets.
Define
Positioning, messaging, channel priorities and budget split — signed off before anything is built.
Activate
Content calendar, creator shortlist and a 90-day launch plan handed to whoever is executing.
What you get
- Marketing strategy document
- Audience & persona map
- Competitor benchmark report
- 12-month content calendar
- Costed influencer shortlist
The outcome
A roadmap your team can actually run
You leave with a decision-ready strategy instead of a deck: one positioning line everyone repeats, a channel mix with budgets attached, a twelve-month content calendar, and creators already priced and pre-qualified so activation is a phone call, not another project.
Related work
Frequently asked questions
How long does a marketing strategy take?
Four to six weeks for most brands. Two of those are research and stakeholder interviews; the rest is analysis, drafting and one round of revisions with your team.
Can you run the strategy as well as write it?
Yes. Most clients keep us on a monthly retainer to execute the calendar, buy the media and manage the creators, but the strategy is deliberately written so another agency or an in-house team could pick it up.
How do you pick influencers?
On audience overlap with your buyer, on engagement that survives a fake-follower check, and on whether their past brand work looks like something you would want your name next to. Follower count is the last thing we look at.
Do you work with brands outside Lebanon?
Regularly — the UAE, Saudi Arabia, Qatar and Kuwait. The research changes per market, the framework does not, and we deliver everything in English and Arabic.
Explore related services
Performance Marketing
Strategic media planning and targeted ad campaigns across Google, Meta, TikTok, Snapchat, and YouTube to maximize conversions, and reach the ideal audience.
Social Media Management
Managing your full presence with consistent posting, community interaction, and platform growth.
Content Creation
Producing visuals, videos, and copy that match your brand and attract the right audience.
Media Outreach
Planning and executing campaigns across TV, billboards, radio, and digital for maximum reach
Campaign Optimization & Reporting
Setting up campaigns, A/B testing, refining performance, and delivering clear monthly reports
Ready to replace guesswork with a plan?
Tell us your category and your budget ceiling. We will come back with the market read and a first view of where it should go.
Start a project