Objective & audience definition
What the event must achieve, and exactly who has to be in the room for that.
Advice before you commit the budget — whether the event is the right spend, what it will realistically cost in Lebanon, and what has to be true for it to work.
Start a projectEvents get approved on enthusiasm and priced afterwards, which is how a launch ends up costing three times its first estimate and reaching an audience that was never going to buy. Most of that damage is done in the first two decisions: the objective and the format.
We pressure-test both. We cost the event honestly for this market, name the risks that actually derail Lebanese events — power, permits, weather, timing against other calendars — and say plainly when the money would do more somewhere else.
What the event must achieve, and exactly who has to be in the room for that.
Two or three formats costed side by side, including a smaller honest one.
Line-by-line local costs, with the items people forget until the invoice.
Capacity, access, power, permits and clashes with other calendars.
What can go wrong, what it would cost, and how success will be measured.
A working session on what the event is genuinely for.
Venues, suppliers, dates and comparable events with real numbers.
Cost each format fully, including contingency and the do-nothing option.
One written recommendation with the reasoning, presented to the decision makers.
A written brief with a costed format, a guest-list logic, the risks and their mitigations, and a clear measure of what success looks like — before a single deposit is paid.
If that is the answer, yes. A sponsorship, a content series or a smaller invitation-only dinner often beats a large launch on the same budget, and saying so is the point of paying for advice.
They come from current supplier quotes for this market, with a contingency line stated separately so nobody mistakes the optimistic total for the real one.
No. The brief is written to be tendered to any event company. Many clients do continue with us because the risks and the budget are already agreed.
Two to three weeks, which is almost always shorter than the time an unclear event brief wastes in internal meetings.
Developing event concepts, themes, and creative direction that match your brand vision.
Capturing the event through professional video, photography, and on-site storytelling.
Handling logistics, suppliers, timelines, and full on-site event management.
Building event campaigns with media outreach, press coordination, and audience targeting.
Managing PR, press invites, influencer presence, and post event media exposure.
Tell us the objective and the rough budget. We will tell you honestly if it holds up.
Start a project