Event Consultancy

Advice before you commit the budget — whether the event is the right spend, what it will realistically cost in Lebanon, and what has to be true for it to work.

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Overview

Decide whether to hold it before deciding where

Events get approved on enthusiasm and priced afterwards, which is how a launch ends up costing three times its first estimate and reaching an audience that was never going to buy. Most of that damage is done in the first two decisions: the objective and the format.

We pressure-test both. We cost the event honestly for this market, name the risks that actually derail Lebanese events — power, permits, weather, timing against other calendars — and say plainly when the money would do more somewhere else.

What's included

Objective & audience definition

What the event must achieve, and exactly who has to be in the room for that.

Format & scale options

Two or three formats costed side by side, including a smaller honest one.

Realistic budget model

Line-by-line local costs, with the items people forget until the invoice.

Venue & date assessment

Capacity, access, power, permits and clashes with other calendars.

Risk register & measurement

What can go wrong, what it would cost, and how success will be measured.

How we work

Objective, format, budget, risks

  1. Brief

    A working session on what the event is genuinely for.

  2. Research

    Venues, suppliers, dates and comparable events with real numbers.

  3. Model

    Cost each format fully, including contingency and the do-nothing option.

  4. Recommend

    One written recommendation with the reasoning, presented to the decision makers.

What you get

  • Event brief & objectives
  • Costed format options
  • Line-item budget model
  • Venue & date shortlist
  • Risk register & KPI sheet

The outcome

A budget you can defend to a board

A written brief with a costed format, a guest-list logic, the risks and their mitigations, and a clear measure of what success looks like — before a single deposit is paid.

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Frequently asked questions

Will you tell us not to do the event?

If that is the answer, yes. A sponsorship, a content series or a smaller invitation-only dinner often beats a large launch on the same budget, and saying so is the point of paying for advice.

How accurate are the budget numbers?

They come from current supplier quotes for this market, with a contingency line stated separately so nobody mistakes the optimistic total for the real one.

Do we have to hire you to run it?

No. The brief is written to be tendered to any event company. Many clients do continue with us because the risks and the budget are already agreed.

How long does the consultancy take?

Two to three weeks, which is almost always shorter than the time an unclear event brief wastes in internal meetings.

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Considering an event this year?

Tell us the objective and the rough budget. We will tell you honestly if it holds up.

Start a project