Campaign & PR Planning

The campaign around the event — teaser, invitation, guest recruitment, press timing and the follow-up that turns attendance into pipeline.

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Overview

Most of an event's value is earned before and after it

The room is the smallest audience your event will ever have. The people who see the teaser, read the coverage, watch the recap or get the follow-up email are the larger and cheaper audience — and they are usually an afterthought.

We plan the full arc: what goes out when, who is invited and how they are chased, when press is briefed relative to the doors opening, and what lands in an attendee's inbox on the Monday after while they still remember the evening.

What's included

Campaign timeline

A dated plan of every asset, email, post and press moment.

Teaser & invitation creative

Announcement, teaser content and an invitation that gets opened.

Guest recruitment & RSVP

Target list, outreach, reminders and RSVP tracking with realistic drop-off.

Press timing & briefing

Who is briefed, when, under embargo or not, and with which quote.

Follow-up sequence

Recap content, thank-you emails and a handover of warm leads to sales.

How we work

Before, during, after — one plan

  1. Plan

    Work backwards from the date to fix every deadline in the arc.

  2. Recruit

    Build and work the invite list until the room is genuinely full.

  3. Announce

    Teaser, invitation and press, released in the agreed sequence.

  4. Follow up

    Recap, coverage report and lead handover in the week after.

What you get

  • Dated campaign timeline
  • Invitation & teaser assets
  • Guest list & RSVP tracker
  • Press plan & materials
  • Follow-up sequence & report

The outcome

Attendance that turns into pipeline

A filled room of the right people, coverage timed to the announcement rather than trailing it, and a follow-up sequence that converts attention into meetings instead of letting the event end at the cloakroom.

Related work

Creating a branded opening experience that strengthened Tannour Al Asr’s local presence. Event management for Clear Trim that delivered a polished, well-run activation. Event management for GA by Andrea that brought the brand to life through standout events.

Frequently asked questions

How far ahead should the campaign start?

Six weeks for a corporate audience, longer if you need senior people to block a date. The invitation is not the start of the campaign; the announcement is.

What RSVP drop-off should we expect?

Plan for thirty to forty per cent no-shows on a free corporate invitation in this market. We over-invite deliberately and manage the seating for it.

Should press attend or be briefed after?

Depends on the news. If the announcement is the story, brief under embargo and let them publish as doors open. If the event is the story, get them in the room.

What does the follow-up actually include?

A recap post and film, a thank-you email with the session content, and a scored list of attendees handed to your sales team while the evening is still recent.

Explore related services

Event Consultancy

Advising on event goals, concepts, and formats to shape a clear strategic direction.

Creative Event Strategy

Developing event concepts, themes, and creative direction that match your brand vision.

Full Event Coverage

Capturing the event through professional video, photography, and on-site storytelling.

On Ground Coordination

Handling logistics, suppliers, timelines, and full on-site event management.

Media Outreach & Relations

Managing PR, press invites, influencer presence, and post event media exposure.

Event on the calendar?

Tell us the date and who you need in the room. We will plan the campaign around it.

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