Campaign & Outdoor Design

Campaign concepts and out-of-home design — billboards, unipoles, mupis and mall media, built to be read at speed and printed without surprises.

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Overview

Six words, three seconds, one idea

Outdoor is the most unforgiving medium there is. Your audience is driving, the light is wrong, and you have about three seconds. A layout that reads beautifully on a laptop and fails on the highway is a wasted media buy, and the media costs far more than the design.

We concept the campaign, art-direct the shoot or illustration, then build every placement to the supplier's exact specifications — bleed, resolution, viewing distance, safe areas around the pole. Files go to print correct the first time.

What's included

Campaign concept & key visual

One idea and one image that carry the whole buy, in both languages.

Headline & copy for speed

Short enough to read at 80 km/h, and it still says something.

Art direction & retouching

Shoot direction or illustration, then retouching at outdoor resolution.

Every placement adapted

Billboards, unipoles, mupis, mall media, transit and digital screens.

Print-ready pre-flight

Supplier specs, bleed, colour profile and a proof check before release.

How we work

Concept, adapt, pre-flight

  1. Brief & sites

    What the campaign has to do, and the exact list of placements you have bought.

  2. Concept

    Two or three campaign routes, presented at real viewing distance.

  3. Adapt

    The chosen route rebuilt for every format rather than stretched into it.

  4. Release

    Pre-flight, supplier liaison and a printed proof signed off before the run.

What you get

  • Campaign concept deck
  • Bilingual key visuals
  • Adapted outdoor layouts
  • Print-ready production files
  • Digital screen versions

The outcome

A campaign that lands from a moving car

One idea that survives every format you bought, in Arabic and English, with print files the supplier accepts without a call back. Your media spend goes on a message people actually read.

Related work

Brand design for Vernate that shaped a distinctive visual identity. Brand design for 90be that built a bold, distinctive identity. Brand design for Vucceli that shaped an elegant identity for its lab-grown diamonds.

Frequently asked questions

Can you work to our media supplier's specs?

That is the point. Send the spec sheets and we build to them — different suppliers in Lebanon want different bleed, resolution and file types, and guessing costs you a reprint.

Do you book the media as well?

We can, through our media planning service, or we design to a buy you have already made. Either way you see the rates.

How short does outdoor copy need to be?

Six or seven words on a highway site, a little more in a mall where people are walking. If the message needs a paragraph, outdoor is the wrong medium for it.

Can the campaign extend to social and digital?

It should. We cut the same idea for feed, story and video placements so the campaign compounds across channels instead of paying twice for two ideas.

Explore related services

Logo Concept & Design

Creating distinctive and memorable logo concepts that effectively define your brand’s visual identity, reflect its values, and set the tone for all your branding efforts.

Brand Identity & Positioning

Crafting a strong brand identity with clear guidelines, color schemes, typography, and usage rules for consistent brand presence across all touchpoints.

Branding Materials

Designing key branding materials such as business cards, brochures, and banners to reflect your brand identity consistently.

Digital & Social Creatives

Creating social media posts and ad creatives optimized for every platform, produced faster with smart design tools.

Packaging Design

Creating functional and visually appealing packaging that aligns with your brand identity and boosts product visibility.

Booking outdoor this season?

Send us the sites and dates. We will design to those specs and handle the pre-flight.

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