AI Websites & Apps

Websites and apps built with AI in the workflow and in the product — faster delivery, smart search, generated content and personalisation, on the same engineering standards.

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Overview

AI in the build, and in what you ship

AI changes web work twice. It makes the build faster — scaffolding, test coverage, content drafts, bilingual copy at volume. And it makes the product itself capable of things a static site is not: search that understands a question, content that adapts to who is reading, an assistant embedded in the page.

What does not change is engineering discipline. Generated code still gets reviewed, tested and owned by a human, because a model having written it is not a maintenance plan.

What's included

AI-accelerated development

Scaffolding, tests and refactors assisted by models, reviewed by engineers.

Semantic search

Search that answers a question rather than matching a keyword.

Generated bilingual content

Page and product copy drafted at volume in Arabic and English, then edited.

Personalisation

Content and recommendations that shift with behaviour, language and source.

Embedded assistant

An in-product assistant grounded in your own content and catalogue.

How we work

Same standards, shorter timeline

  1. Scope

    Decide which features are genuinely better with AI and which are just fashionable.

  2. Design

    Prototype the AI-driven flows early, because they fail differently.

  3. Build

    Ship in slices with reviewed code, tests and evaluation of model outputs.

  4. Operate

    Monitor cost per request, output quality and the fallback when a model is down.

What you get

  • Production website or app
  • Semantic search & assistant
  • Bilingual generated content
  • Source code & documentation
  • Model cost & quality report

The outcome

A site that does more, sooner

A product delivered noticeably faster than a traditional build, with semantic search, generated bilingual content and personalisation included — and a codebase your team or ours can maintain normally.

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Frequently asked questions

Is AI-generated code safe to rely on?

Only with the same review, tests and ownership as anything else — which is how we treat it. The speed gain is real; the accountability does not transfer to the model.

What does running the AI features cost monthly?

It depends on traffic and which model. We estimate it before building and put a per-request cost cap in place, so a viral week does not produce a surprise invoice.

Does AI content hurt our SEO?

Unedited, generic content does. Specific, reviewed content that answers a real question does not, and generating drafts is how you cover a large catalogue at all.

What if we want to remove the AI later?

The AI features sit behind interfaces rather than being wired through the app, so they can be switched off or swapped without a rebuild.

Explore related services

Building something new?

Tell us what it has to do. We will show you which parts AI genuinely accelerates.

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