Blogging, initially, was a trend in the past few years. Nevertheless, due to the improvement of the social media and its dominance on most of the people, blogging has been forgotten and considered irrelevant in today’s digital marketing environment.
Regardless of the type of the business, whether it is a big or a small business, a multinational company, blogging is integral to the online content marketing strategy.
Here are 4 reasons why you need to blog:
1. Drive traffic to your website.
Blogging adds relevant content to the customers on your website, which is itself a marketing tactic to drive traffic back to your website.
Moreover, the blog on your website is added to all your social media platforms to enrich your page. To give it more attention, the blog added to the page with a relevant and attractive visual that reflects its content, gives the social followers an additional reason to click through to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
2. Increase your SEO.
Blogs increase your SEO. Fresh content is one of the techniques to beat out your competitors to earn the first results in the search engine results page.
In addition, keywords are very important to use because your business will be found easier if you choose the right words.
Thus, blogging regularly about your business and the fields it concerns will naturally increase your search keywords.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.
3. Position your brand as an industry leader.
Well-written articles demonstrate your company as an industry leader. By posting topics, which remind about your business and show your knowledge, you are marketing your skills for your business.
Blogging builds trust too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.
Your customers additionally benefit from the learning you provide them.
4. Develop better customer relationship.
In order to deepen the connection with the consumer, blogging does the job. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Consumers like to be informed, and appreciate that you are the one teaching them. Therefore, build trust by being a source of information.
Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.