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Four new tools for Facebook and Instagram creators

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18 November 2022
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Four new tools for Facebook and Instagram creators

Through their personal accounts, creators can make NFTs, accept gifts, and establish a public presence.
New tools have just been released by Meta to assist creators in expanding their communities, finding new audiences, and making money from their content.
Let's begin.
1.    Digital Collectibles Updates
Soon, creators will be able to create and market their own digital collectibles both on and off Instagram. Creators will have a complete toolkit, from creation and showcasing to selling, according to Meta, “People can easily support their favorite creators by buying their digital collectibles directly within Instagram. We’re testing these new features with a small group of creators in the US first, and hope to expand to more countries soon.”
Additionally, Meta is adding support for the Solana blockchain and Phantom wallet, and extending the categories of digital collectibles that you can display on Instagram to include video.
The names and descriptions of specific collections, for which OpenSea has enhanced the metadata, will also be accessible on Instagram.

2.    Instagram Subscriptions
To help more creators, earn predictable income and connect with their most engaged followers, Meta is expanding subscription access on Instagram to all U.S.-based creators.

3.    Stars and gifts
For creators already using Stars, Meta is introducing new features to make earning Stars and interacting with Star senders easier.  Meta is testing the new feature with a small group of creators around the world.
According to the Meta help page:
•    Bringing Stars Party to Reels. A Stars Party is a Stars community challenge that ends in a celebration if the creator reaches their goal. 
•    Testing a new set of virtual gifts tailored to specific content. For example, if you’re watching a puppy reel from your favorite pet creator, you’ll be able to send that creator a dog-themed gift. 
•    Giving creators more tools to engage with Stars senders, like adding a filter in Comments Manager that displays all of a creator’s Stars comments in one place. In this surface, creators will be able to reply to multiple comments at once.
•    Bringing Stars to non-video public content like photos and text posts Gifts on Instagram have been introduced so creators have a new way to earn money from fans who like their Reels. Fans can send gifts on Reels by purchasing Stars within Instagram.
Meta is testing this with a small group of creators in the US.
4.    Professional Facebook Profile Mode
Creators can start building a global community from their personal profile using a set of tools available in professional mode. Creators can qualify to receive money through Stars, ads on Facebook Reels, in-stream advertisements, and Reels Play. Access to content and audience analytics, educational resources, and more will also be available to them.
 

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