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Lights, Camera, Action: Choosing Between Video Production and Marketing to Elevate Your Brand

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https://www.forbes.com/sites/forbesbusinesscouncil

22 August 2023
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Lights, Camera, Action: Choosing Between Video Production and Marketing to Elevate Your Brand


It is noticed that while generating content for digital consumption, an increasing number of brands are embracing video-oriented strategies to attain their objectives. There has been a noticeable increase in customer satisfaction associated with video content as well. According to research conducted by Wyzowl, 96% of consumers have engaged with explanatory videos to gain insights about a product. Moreover, 88% of consumers have been persuaded to make purchases of products or services owing to a brand's video presentations.

Gaining a clear comprehension of the differences within diverse video content terminology is a crucial step in navigating through the world of digital media marketing. Once you establish a solid foundation in these fundamental concepts, you'll be better equipped to specify your requirements, devise strategies to attain your business objectives, and make informed decisions when seeking external assistance for your video-related requirements.

What is Video Production?

Video production is the entire process of crafting video content. This includes determining the video's purpose (e.g., product explanation, commercial, testimonial), identifying the necessary filming equipment, crafting an appropriate script, selecting suitable editing software, and executing post-production tasks essential for finalizing the video. The focus of video production services lies in generating visually captivating content with a strong narrative element.

Who Benefits Most from Video Production?

Businesses equipped with an in-house marketing team gain the most from video production. Both video marketers and producers contribute to generating top-notch content. Yet, video projects lack a well-defined strategy. If you're uncertain about the type of video you want, your intended goals, or the digital platforms to distribute it on, then partnering with a video marketing company could be more beneficial.

On the other hand, if you, or your marketing team, have a clear vision of the desired video, your target audience, and reach, collaborating with a video production company is worth considering. Entrusting editing and scripting to professionals alleviates significant stress. Moreover, their efficiency, seasoned perspective for recommendations, and commitment to delivering an exceptional production can enhance your overall outcome.

What Is Video Marketing?

Video marketing revolves around the effective use of visual content to engage and resonate with a company's intended audience. This includes strategically placing videos on various platforms (e.g., YouTube, Facebook) and devising innovative advertising campaigns (e.g., SEO, SEM) to promote them. Additionally, it involves crafting campaigns that captivate viewers and ensure widespread visibility.

Unlike video production companies, video marketers not only create top-tier content but also provide a more comprehensive approach. They collaborate with you to determine your company's video objectives, devise a tailored strategy, oversee the video production process, and assist in executing your strategy afterward.

Who Benefits Most from Video Marketing?

While not all businesses have the resources or time to develop an entire marketing plan centered around a video, let alone create one, a deep understanding of your target audience and the challenges you aim to address with video content will enable a video marketing company to provide more help. In cases where you're uncertain about where to start, these marketing specialists possess the skills to ask questions that will guide you toward accomplishing your goals effectively.

Selecting the Best Video Content Services for Your Requirements

Companies equipped with a solid understanding of devising and executing video strategies should choose video production services, while those seeking effective places to engage their target audience should explore video marketing services. Video production and marketing are interconnected. By adopting a well-crafted strategy and publishing quality content, businesses can optimize both video production and marketing services to gain impactful outcomes.

Video Content Solutions: Optimize Efficiency with Strategic Choices

In essence, video production involves the creation of visual content underscored by compelling storytelling and aesthetic appeal, while video marketing includes the use of these visuals to effectively reach designated audiences. Both sides are integral to the success of any video project, it’s important to understand the difference between video production and video marketing before starting any video content creation.

With the right strategy and a dedication to producing top-tier content, brands can reap the benefits of both services to generate powerful and influential outcomes.
 

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