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Who pays for facebook?
TECHBLOG
•06 June, 2019
The answer is: A revenue of $8.03 billion, and a profit of $3.06 billion in the first three months only of 2017! Where does this profit come from? Beside virtual games like Farmville, It comes from advertising.
In late 2016 Facebook earned $6.8 billion in ad revenue, $5.7 billion come from mobile ads alone, making 84% of Facebook’s ad revenue.
In 2017, ad revenue exceeded analysts' estimates, with a growth of 53 percent.
Who is paying this huge amount of money to facebook?
Social media has become a necessary part of virtually any company's online marketing, all kind of small and big companies are paying to facebook, to market their business or maintain their brand image!
1.Coca-Cola
The global leader in the beverage industry, Coca-Cola.
2.Walmart
Walmart, The American multinational retailing corporation that operates as a chain of hypermarkets.
3.American Express
The American multinational financial services corporation American Express.
4.Unilever
Dutch-British transnational consumer goods company Unilever.
5.Nestle
Swiss transnational food and drink company Nestle!
6.Amazon
American electronic commerce company Amazon.
7.Microsoft
Computer software, consumer electronics and personal computers manufacturer.
8.Procter & Gamble
Multinational family, personal and household care products manufacturer.
9.Samsung
High-tech electronics manufacturing and digital media
What are those businesses paying for?
1.Sidebar ads
Sidebar are the ads that appear on the side of the site.
2.Sponsored stories
Status updates from businesses turned into ads.
3.Promoted posts
Posts that are targeted to fans and friends of fans.
Facebook is not alone in the business. Whatsapp company, purchased by facebook in 2014, lately announced it's working on a new commercial messaging platform specifically for businesse
