What’s different about custom web design? Why is it important for my business?

Having a professional and appealing website is absolutely essential in our competitive and highly saturated business environment. There are endless tools, technologies and services available today that enable you to create an effective web design that distinguishes your brand from the crowd and helps you to get ahead of the competition.


Custom web design involves starting from scratch without templates or any pre-packaged graphics. It uses fine art and graphics for a superior, eye-catching design that engages the user. A series of mock ups are created and revised appropriately until the final version is reached. From here, the web development process begins.


The custom web design process should also involve:

Properly written code behind the scenes of a website is essential to its successful functionality. A fully functioning site with a unique custom web design is a fantastic first step towards a profitable site.

High quality search engine optimizations (SEO) services also play an important role in the development of a website. SEO is what attracts the right audience to your website and increases overall traffic. Incorporating proper SEO codes is fundamental to ensure all sites are fully visible on search engines.

The Reality of Custom Web Design

A custom web design is a stunning showroom for your product or service. Having a website design that is fully customized eliminates the necessity to use a pre-designed template and ensures that your website stands out from the crowd.

If you are after a customized web design, then it is essential to avoid turning to a company that offers pre-designed templates. This is because the customization process will be very minimal and you will be left with a website is similar characteristics to many other sites.


Your business is a unique entity with its own unique brand strategy, business goals and principles. As such it is paramount that you have a unique, custom web design that accurately reflects the philosophy and nature of your business. This will ensure that your clients – current and new, are given an appropriate impression of who you are as a business and will be more likely to invest in your goods or services.