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What is a coming soon page and do you need one?

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21 July 2020
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How to Create a Coming Soon Page and Start Marketing Before You Launch

When you’re building a new website or developing a new product, there are often several pieces that need to fall into place before you can make it officially available to the world.

A coming soon page is a valuable asset to have during these times, and not only as a stand-in for your soon-to-be store or the product you've got planned.

Properly used, these pre-launch pages can let you quickly gain traction, gather feedback, and start marketing while you prepare for your big launch.

What is a coming soon page and do you need one?

A coming soon page, also known as a pre-launch page, is a landing page where you can direct people to learn more about your business or product, capture their interest, even their emails, and encourage them to help amplify your reach—all before your launch.

Unlike FAQ, Contact, and About Us page templates, which are staples of many online businesses, a coming soon page’s greatest strength is that it isn’t a permanent page. It’s a placeholder.

As a temporary destination, a coming soon page offers you the flexibility to:

•    🏃‍♀‍Get a head start on marketing: Since it’s a single page and not an entire website, you can “go to market” with a coming soon page in less than a few hours.
•    🥰Build an email list to launch to: Without a product ready to sell, you can double down on building a social media following and email list that you can communicate with leading up to your launch.
•    👂Get early feedback: Put your concept in front of would-be customers, gauge their interest, and use their feedback to inform how you build out your idea.

A coming soon page isn’t necessary for every business, nor should it be an excuse to put off launching. If you’re building a t-shirt store or dropshipping business, for example, you can usually "soft launch" your store in a relatively short time and make improvements as you go. 

For others, however, product development, raising money, or building your brand can push your intended launch date up to several months out. Instead of putting off marketing until you can officially open your digital doors to customers, a coming soon page can let you get a head start, build and promote in parallel, and ensure you have an audience to launch to.

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