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Top 10 Logo Design Trends for 2021

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03 March 2021
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We’re expecting a striking variety of exciting logo design techniques to flourish in 2021.

1. Simplification

Logos are becoming simpler as the years go on and this long-standing trend shows no signs of slowing down in 2021. This is good because we’re not yet ready to let it go! Companies are increasingly using digital tools to communicate with their audiences. This new shift calls for simple and concise graphics. Designers are dropping intricate patterns and overly complicated fonts. Instead, they’re opting for minimalist designs that replicate across a variety of sizes and mediums.

2. Inventive Typography

If you have a text-based logo, feel free to use creative typography solutions to emphasize your company’s personality. A custom, original font has the power to fully transform even the most obscure logo. As for your audience, they will surely appreciate your inventive typography! Instead of revamping your old font, it would be easier to craft a new one from scratch. All you need is your imagination! Think about what typography can capture the essence of your brand in the most precise way. At the same time, remember that your logo must stay legible and easy to perceive.

3. Gradients

Gradients seem to have an inextinguishable potential, and we couldn’t be happier about that! Basically, a gradient is when the shades of the same color transition smoothly into one another. This is how you create a “breathing” 3D image that stands out through its dynamics and energy. Design tip: Make sure all color shades in your logo render well in print.

4. Disappearing Letters

A sure way to grab the attention of your target audience is to offer them a riddle. Give your art piece a mystifying feel by taking out a part of the word, using fading colors or leaving a line half-finished. This is a visually striking yet tricky technique. If you go too far, you risk ending up with a logo which is completely illegible. Like any design, in logo design it’s important to know when to stop.

5. Overlapping Geometry

If you have a preference for bold design solutions, you’re sure to love this trend. There are plenty of ways to put geometric shapes in your logo to work. Try out different options. For example, you can make several elements partially overlap or merge into each other. Element stacking is a no-sweat way to add layers to your art piece. It would be a pity not to capitalize on this remarkable trend!

6. Negative Space

Negative space is a blank space inside or around a graphic element or letter. This free space can work its wonder! You can use it to your advantage, loading it with exciting meanings. It’s impossible to walk past a logo containing a negative space riddle! It literally hypnotizes the viewer, making them want to decipher all the meanings hidden in the design.

7. Fine lines

Imagine a design drawn with a super sharp pencil. A logo like that is made of thin, crispy lines that give it an ethereal feel. This is what this next trend is all about. This beautiful technique relies on sans-serif fonts and simple geometry. No massive lines or heavy patterns. As a result, you’ll get an elegant, easy-to-scale art piece which will look pitch perfect across different surfaces.

8. Artistic ‘Chaos’

In 2021, you’re allowed to do everything. Scatter geometric shapes all over your design or turn letters upside down. There are no rules. Artistic chaos is back in vogue! This trend is a great way to showcase the creative side of your brand. And as always, apply chaos reasonably while making sure your emblem remains easy-to-read.

9. Balance

If you’re looking for a technique to stress the solid and reliable nature of your company, look no further. To achieve the desired effect, use sans-serif fonts and symmetric arrangement. On top of that, you can benefit from clean and simple imagery.

10. Monograms

Monograms are back, but this time, designers tend to enhance this strong technique with negative space, stacked elements, and bold geometry. With such amazing methods in your collection, you have all the chances to craft a true masterpiece!

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