Social media marketing in Lebanon

How to make a great online presence? A quick checklist for a better identity, website and digital marketing strategy.

Your digital presence is almost everything about you, especially the part that is online. Your clients are searching on online websites every second for products, services, and simply for information. It is the first thing that comes to mind whenever someone needs to find something or about something. Users might be searching for info first and then for the best option before thy purchase their product or service. 

Can you imagine how many users are searching the web on a daily basis? 
What is the probability for you or your company to show up in that search and how does your business look like when visitors find it?

We prepared this quick checklist for business owners, marketing managers, celebrities, entrepreneurs and startups who don't necessarily have the technical experience and aren't living in a digital technology-oriented environment to follow the daily updates of this industry. You can waste a lot of time searching and comparing articles and videos that are sometimes very contradicting and confusing. 

Here is a simple yet important checklist containing the major factors for a successful online presence.

1- Brand Identity

Your brand identity is how you want to present your business to your customers. It includes the design of your logo, the colors and shapes or graphics you use, and the type of language you use, what we call "your “tone of voice”. 

2- Website

A website is a place where all your business details are presented, your way, it can include a communication system, CRM, E-Commerce, Community management functions or any other functions you can provide your customers, in order to deliver your products or services, and build a great empire of loyal customers. Make sure you're not limiting your imagination by the old-fashioned static content. Your website is not a business card but a playground to build whatever you can imagine. As long as it is responsive to perfectly render on all kinds of screens and search-engine friendly, allowing it to be accessible by Google, you can prepare the SEO as following in the next point.

3- Search Engine Optimization (SEO) 

Search engines are currently serving millions of users every day, users who are looking for answers to their questions, or solutions to their problems. Thus, it is very important to optimize your website in order to book your place in the first results in the search engine pages such as Google, Bing and many others. 

In short, SEO is a set of rules that you need to follow on-site and off-site. In other words, you have to make your website compatible with search engine friendly algorithms, readable and related to your actual business. On the other side write articles, make a blog and post content linking back to your website to reinforce the keywords on your website. 

In today’s competitive market, SEO is more important than ever. It is more reliable, targeted and free. 

4- Social Media 

It is 2021, where almost everyone knows the impact of social media and the time people spend on. Thus, it is a great way for businesses to market their products and services. However, there a lot of things to know when using social media to market your business. 

We agree now after mentioning in the first point the identity is very important in terms of how we look in front of our audience. Accordingly, having good-looking social media profiles is important. But making the actual campaigns to the target audience in a proper way is critical, otherwise, it might backfire on the image of your business. 

Learning what, how and when to post is crucial for a good return of investment. And the most important point to keep in mind is that social media is a channel to promote your website and not a place to archive your products and just add your static data. It is to be on the news feed and talk about your stories, work and what you offer in a smart way. 

The digital media world is very wide and getting wider while you read this article, make sure to follow the above the checklist in order to build a strong base and keep growing by going to other details of every point.