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Revive Your Blog: 5 Strategies to Boost Growth

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15 March 2023
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Revive Your Blog: 5 Strategies to Boost Growth

Bloggers often ask if blogging is still a viable business and growth strategy now that we have started 2023, since every year around this time, there is a wave of "is blogging dead" blog posts. The answer is yes, but with a warning. Few years earlier, there was less competition, people were less skeptical, and ranking blog posts in search engines was easier, making it a simpler process. Nowadays, starting a new blog may be challenging, but it is still a viable strategy in 2023 and beyond if you know what works. In this post, we will share five things you can do to ensure your blog grows, stays relevant, and is worth the effort it takes to create quality content.

Starting a blog is the first step towards growing your online presence. To begin with, it's crucial to have a functioning blog, which can be achieved by creating a website. If you haven't created one yet, there's no need to worry as it's a straightforward process. Keep in mind these following points if you’re wondering whether or not blogging is dead:

1.    Use other platforms
To increase the growth of your blog in 2023, it's essential to acknowledge that people are no longer spending as much time on blogs as they used to. Due to this, bloggers have noticed stagnation or decline in their blog traffic. This shift could be attributed to the increasing popularity of platforms like TikTok, LinkedIn, YouTube, and Instagram, where users can find content from their favorite bloggers.
Moreover, the content available on these platforms is often comparable, if not superior, to what's on the blog, making it an attractive alternative. To stand out in 2023, it's crucial to invest in at least one other platform that complements your blog content.
For instance, if your site relies heavily on visual content and stunning imagery, Instagram may be the right platform for you. If you're interested in video content creation, then YouTube may be a suitable choice. Additionally, if you're looking to expand your reach and attract B2B writing clients, LinkedIn can be an excellent platform for networking.
In summary, in 2023, it's vital to understand that people may not easily find your blog as they did in the past. To increase traffic, loyalty, and income, devote just as much time to at least one other platform as you do to your blog.

2.    Include video content to complement your blog
Have you noticed how video content is rapidly gaining popularity online? This is due to the fact that creating and sharing videos has become much easier over the past few years. A great example of this is Instagram Stories, where people have created whole brands based on their daily stories.
But why is video content so important, you may ask? The answer is simple: trust. While reading a blog or receiving an email from someone may give you an idea of who they are, it doesn't necessarily give you a complete sense of their personality or whether you can trust them.
However, with video content, there's no hiding behind a screen. Some people may not like your style or personality, but the important thing is that others will. It allows brands to connect with their true fans, build trust with them, and provide another way to consume their content.
Therefore, in 2023, it's vital to invest in more video content that complements your blog. Whether it's through a social media platform, YouTube, or self-hosted videos on a website, embracing video content will make blogging easier and enable you to build stronger connections with your audience.

3.    Own an email list
In today's digital age, building a successful business around a blog is still most effectively achieved through an email list, whether we like it or not. This is because it's the best way to monetize a site, provide regular value, and most importantly, build trust with your audience.
While Google algorithms and social media platforms can change or even disappear, brands will always have control over their email list. This means that if everything else in your business goes away, you can easily rebuild with your email list intact.
Thus, the key to building a successful and long-standing blog is to build an email list alongside it. In 2023, this will continue to be more important than ever. As a new blogger, investing in an email marketing service is one of the best things you can do to start building your list.

4.    Improve your copywriting skills
Improving your copywriting skills is the ultimate asset in both business and personal life.
Being able to craft persuasive language ensures financial stability, as you'll have the ability to write effective sales pages, provide thorough reviews for affiliate products, and draft emails that engage readers and yield desired outcomes.
With enhanced copywriting abilities, you can even successfully convince your partner to join you for an action-packed movie over a romantic comedy.
The possibilities are endless, and mastering this skill will prove to be valuable.

5.    Build a supportive community
To build a successful lifestyle business, it's crucial to find a supportive community, something that is often overlooked by freelancers. Despite the assumption that you have to go alone, the truth is that having others in your corner can make all the difference.
Finding two types of communities is important. First, you need a group of people who are going through the same thing as you. These individuals can provide motivation, accountability, and a shoulder to lean on during tough times and can share in your victories.
Secondly, it's important to find people who have already walked the path you're on. These people may have just recently solved the problems you're facing and are a few steps ahead of you, providing valuable mentorship. It's not necessary to seek advice from big names like Richard Branson or Elon Musk. Rather, you should look for those who have had similar experiences to yours and learn from their insights.

Blogging may have changed, but it is far from dead. Despite the challenges, starting a blog is still a great idea for most people because of its various benefits. By implementing the 5 tips we discussed in this post, you can stay ahead of the curve and outperform most bloggers. With these strategies, your blog can thrive well into 2023 and beyond, giving you the freedom and success, you seek.

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