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Marketing Mobile Apps Mid-Launch

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07 February 2023
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Marketing Mobile Apps: Mid-Launch

If you want to market your app properly in 2023, we at Nascode offer you a detailed guide that will give you all the information you need to know. In the previous blog post titled Marketing Mobile Apps: Pre-Launch, we looked at ways of conducting proper market research and the importance of creating awareness before launching a mobile app.
While you are in the process of launching your mobile app, it’s essential to maintain the hard efforts in marketing. Increasing the number of users and popularity happens in the first few days and weeks. 

1.    Focus on optimization in the app store:
People need to be able to find the app if you want them to download it. Google Play and App Store optimization is very similar to SEO practices, where aspects of listing like keywords and images uploaded play a huge role in increasing visibility. 
Another important aspect to consider in the title. Include one or two important keywords to pump up the rank. Visuals like high-quality screenshots and explainer videos help users decide whether or not they want to download the app.  
2.    Campaign aggressively:
Putting great effort and aggressively marketing the mobile app on several platforms for short periods of time boosts user awareness and increases chance of them downloading the app. Different platforms require having different plans in mind so that potential users are targeted from different aspects. 
Some strategies that are considered helpful are: paid ads, influencer reviews, promotional emails, special offers, and video marketing. Don’t forget to increase the pace of normal content marketing and social media schedule.

3.    Pitch to Apple:
One way to get your app to land on the “featured” page on Apple is by pitching it. This will uplift your mobile app especially in the early days post-launch. In order to be picked by the Apple team from the thousands of pitches for other apps, your app needs to have high ratings, remarkable visuals, no glitches or errors, well-optimized listing, and an app designed especially for iOS.
Now that we have talked about what to do while you are launching your mobile app, read Marketing Mobile Apps: Post-Launch to know how to retain the clients for as long as possible.


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