Marketing and advertising agency in Lebanon
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services.
The definition of Marketing
Marketing is the process of moving all goods from the concept stage to the consumer. It’s a systematic planning, implementation, and control of a mix of business activities that are intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. It usually involves working with the 4 P's of marketing, including product, price, promotion and place, or distribution.
Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product.
Marketing activities include "inbound marketing," such as market research to find out.
Inbound marketing includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services.
"Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales.
The definition of Advertising
Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor. It's the impersonal presentation or promotion by a firm of its products to its existing and potential customers.
It takes care of the place in the four P's, reaching your target as he's driving and listening to the radio or thumbing through a magazine or newspaper. It's an inducement. Achieved properly, it can prompt your target to act, to look you up and engage in a sale.
PREPARING FOR AN ADVERTISING CAMPAIGN
Before you dive into an advertising campaign, you need to have a strong understanding of the audience you’re trying to reach: your customers and prospects. If you don’t already have solid data about your audience, use market research to gather information and expand on what you already know.
Knowing who you want to reach and the type of message that will resonate with them is critical for a successful advertising campaign; the channels we use to communicate are constantly shifting, and up-to-date information about your core audience will keep your decisions rooted in good data.
There are three basic types of ads:
Informative advertising, often used to launch a new product or to reach a new group of customers, gives people basic information, like what a product does, how someone might use it, where they can find it, and what the price point is.
Persuasive advertising, generally aims to increase demand, influence people to change brands, or motivate people to make a purchase. It might show the benefits a product offers or compare key features against a leading competitor.
Reminder advertising, reassures people who already know and potentially like a brand, with a goal of keeping the product or service top-of-mind for future purchases. It reinforces messages from other ads, and may include customer testimonials.
You can referred to Nascode as a creative agency, is a business dedicated to creating, planning, and handling advertising and marketing for its clients.
Contact us today and let’s talk about how we can help you to grow your business.