Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses. For years, people have used apps to buy and sell things from the early days of posting a photo of a bicycle with the caption “for sale,” to selling your coffee table on Marketplace and now shopping styles from your favorite brands and influencers on Instagram. It was the people who use Facebook apps who envisioned social commerce. We are helping them make it a reality.
Facebook wants to give people a place to experience the joy of shopping versus the chore of buying. Helping small businesses adapt, and making it easier for people to discover and shop for things they love.
Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online. The goal from Facebook shops is to make shopping seamless and empower anyone from a small business owner to a global brand to use their apps to connect with customers. That is why they are launching Facebook Shops and investing in features across their apps that inspire people to shop and make buying and selling online easier.
Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it is convenient for them.
People can find Facebook Shops on a business’ Facebook page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you are interested in and place an order.