Instagram Update Alert! Here’s how to Power Up Your Content!
To all “Instagramers” and content creators, we have exciting news! Instagram just dropped some algorithm updates with a mission to elevate original content and give smaller creators the spotlight they deserve. Let’s dive into the four changes you should be aware of and how you can make the most out of them.
1. Embracing Originality
Instagram is taking a stand against accounts that simply repost content without adding value. Accounts that excessively rely on reposts (10 or more in 30 days) will experience decreased visibility in recommendation sections. This is a step in favor of creators who produce original content and a chance for them to increase reach!
2. Giving Credit Where Credit's Due
Instagram is now adding labels to reposted content, giving credit to the original creator. This not only protects intellectual property but also helps users discover fresh voices, and helps you Mr. content creator to put your work under the spotlight.
3. Original Content Gets Priority
Moving forward, the algorithm will prioritize original content in recommendations. This means your unique ideas and creative spark have a better chance of reaching a wider audience.
4. Boost for New Creators
Instagram is giving smaller creators a chance to shine! The algorithm is being tweaked to showcase content from emerging accounts, making it easier for them to build a following.
So, how to win with the new algorithm?
1. Unleash Your Creativity: Embrace Originality!
This update is your chance to shine! Focus on crafting unique content that reflects your voice and style. Don't be afraid to mix things up! Instagram offers a variety of formats like photos, high-quality carousels for longer stories, Reels for short, engaging videos, and Stories for behind-the-scenes glimpses and real-time interactions.
And try to be unique by developing a consistent theme or style that resonates with your target audience.
Why it works: The algorithm prioritizes original content, so your fresh ideas will stand out and have a better chance of reaching new followers.
2. Consistency is Key: Post Regularly
Think of the algorithm as a reward system for active creators. The more you post valuable content, the more the algorithm will recognize you.
Planning your posts in advance could be very helpful to ensure consistent uploads.
And most importantly analyze your insights: See what days and times generate the most engagement and tailor your posting schedule accordingly.
Why it works: Regularly posting fresh content keeps your profile at the top of your followers' feeds and signals to the algorithm that you're an engaged user.
3. Build Relationships: Engage with Your Audience
This update rewards interaction! Don't just post content, actively connect with your followers.
- Respond to Comments: Show your audience you care by replying to comments and questions.
- Host Q&A Sessions: Use stories or live sessions to answer questions directly and address your followers' interests.
- Participate in Conversations: Join relevant conversations by commenting on other accounts' posts and using trending hashtags.
Why it works: High audience engagement is a strong signal to the algorithm that your content is interesting and valuable. Fostering a sense of community keeps people coming back for more.
4. Hashtag Mastery: Target Your Audience
Hashtags are powerful discovery tools, but using the right ones is crucial.
- Mix Popular and Niche Hashtags: Research a mix of high volume and niche hashtags relevant to your content. This helps you reach a broader audience while attracting a targeted following.
- Create Branded Hashtags: Develop a unique hashtag specific to your brand or content. This encourages user generated content and boosts brand recognition.
Why it works: Strategic hashtag use helps the algorithm understand your content and recommend it to users searching for similar topics.
With these insights and a dash of your creativity, you can watch your content flourish and connect with a wider audience. Nascode is always ready to support you on your social media journey.
Stay tuned for more in-depth guides, industry trends, and expert tips to keep your Instagram game strong. For personalized advice, feel free to reach out, we'd love to help!