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How to Hunt for TikTok Trends

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12 April 2023
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How to Hunt for TikTok Trends

TikTok has emerged as one of the fastest-growing social media platforms this year, providing content creators with an opportunity to build a huge fan following. These creators are responsible for setting the latest trends on TikTok.
Given its unique nature and algorithm, TikTok has become a preferred choice for content creation among a growing number of individuals, including content creators and social media managers. TikTok offers a greater chance of going viral compared to other social media platforms, making it a popular choice among users seeking to expand their reach. User-generated content in the form of TikTok videos can help drive your growth statistics to new heights.
To consistently post engaging content on TikTok and generate fresh ideas, it's important to tap into the most popular TikTok trends and videos that are likely to attract user engagement.

What do TikTok Trends mean? 

TikTok trends refer to popular videos that content creators post in order to keep up with the platform's momentum and attract organic views from thousands or even millions of users.
Locating such viral trends can be a daunting task, as it's not just about coming up with content ideas that users will like. Other factors, such as trending sounds, hashtags, and video format, also play a crucial role in following the latest trends on your TikTok page and gaining higher audience engagement rates.
If you're unsure of where to begin and how to discover the right TikTok trends, we can teach you how to identify them effectively.

What is the process of discovering new TikTok trends? 

In the past, finding a TikTok trend video was as simple as opening the For You page, scrolling for a few seconds, and discovering numerous videos featuring the same challenge, song, or dance competing for views. However, things have changed a bit, so don't get discouraged. Here is a list of potential sources on TikTok that you can use to easily locate the most popular TikTok trends:
The “For You Page”:
Also known as the Explore page, is an excellent starting point for discovering popular trends on TikTok. It suggests content based on your interests and the accounts you follow, enabling you to scroll through videos and identify frequently appearing trends.
TikTok uses data-driven algorithms to determine which content is likely to attract engaged audiences. To retain users on the platform and fend off competition from Instagram's Reels, TikTok rewards them with trending sounds, hashtags, and effects.
Another valuable resource for identifying current trends on TikTok is the Discover page. This section showcases popular trends and how other users are interpreting them. It also displays the number of times a viral TikTok trend has been used worldwide.

Importance of Trending Hashtags on TikTok:
Hashtags have long been a topic of debate, confusion, and even polarization among many people. However, to achieve your social media goals and reach the right audience, hashtags are essential features that you can use and research.
Utilizing trending hashtags to categorize your content and attract interested users to your TikTok account can be beneficial. This strategy can help you grow in the right direction by reaching people who share similar interests in your niche. You can find trending TikTok hashtags under the Discover tab, along with other trends. To maximize the benefits of hashtags, it's crucial to think strategically and include low and medium-content hashtags in your strategy.
Check hashtags with millions or even billions of views because they are likely to be used in the best TikTok trends that social media managers seek.

Study the competition:
Observing your competitors is an important aspect of any social media strategy, as it helps you identify trends and come up with content ideas. By watching videos created by other Instagram and TikTok creators, you can find popular sounds and audio clips. Take your time and watch as many clips as necessary. Pay attention to common themes in viral content while scrolling through them. If you hear the same song or audio repeatedly, it is likely to become a trending sound soon.
Additionally, be sure to check the audio title at the bottom of the video. Clicking on the song title on TikTok will bring up an audio page displaying videos that have used the sound. You can save sounds on TikTok for future use, so keep this in mind when creating your TikTok content.


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