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How to Do Conversion Copywriting in 4 Easy Steps

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26 September 2022
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How to Do Conversion Copywriting in 4 Easy Steps


Conversion copywriting isn't rocket science, but it does necessitate some consideration of what you want to say and how you want to say it. Conversion copywriting is all about writing in such a way that people will do exactly what you want them to do. In other words, you write to achieve your goal. A conversion is any activity you want a visitor to take, such as downloading an e-book, joining an email list, dialing a phone number, or clicking on a link to another website. You want people to convert for a simple reason. You want them to do what you want them to do, such as buy your goods or sign up for your newsletter. However, if you're writing copy and not getting sales, it could be because you're not leveraging conversion copywriting.

This tutorial is for you if you want to convert more leads and improve revenue. Learn how to swiftly identify and target your audience's top desires so you can position yourself as the trusted resource they've been seeking for. You'll also learn how to mix various text elements into a potent one-two punch that converts prospects from initial curiosity to action.

What exactly is conversion copywriting?

Conversion copywriting is a type of persuasive writing that seeks to persuade someone to take a specific action, usually to buy a product or use a service. Conversion copy is written with a single objective in mind: to convert. This implies that the reader will act instantly.

Conversion does not always imply a purchase. Conversion can also mean:

  • Activating a call to action button
  • Making a phone call
  • Online form submission
  • Fill your online shopping cart with something.
  • Join a newsletter or mailing list.
  • Share a deal on social media.

Copywriters are supposed to persuade readers to convert by creating content that is clear, short, and convincing. This will assist them in educating the reader about a brand, product, or service as well as explaining the benefits it provides to their lives.

Why is copywriting critical for conversions?

Marketers frequently use phrases like "a picture is worth a thousand words" and "the proof is in what you consume."

It is not a high-quality photograph that will sell software. While testimonials can be beneficial, it is the presentation of information that causes a reader to pause and want to read more.


Marketing initiatives should be simple and straightforward. Copywriting provides context and logic. focuses on the single action that a corporation wants its readers to take.

Solid copywriting not only fosters trust and engagement with your target audience, but also offers readers a road map for what to do next.

To put it another way, copywriting is conversions, not a component of conversions.

Here are four pointers to help you get started with conversion copywriting.

How can you generate effective and efficient high-quality conversion-focused content?

There are numerous approaches to writing conversion-focused copy. It requires time and effort. However, there are key things that every conversion copywriter should do to ensure that their copy motivates others to act.

These are just a few pointers to get you started with conversion-focused copywriting.

  1. Conduct research

Before you can write, you must conduct research. The most significant component of a conversion copywriter's job must be researched. The copywriter must comprehend the reader's problems and how the brand, product, or service addresses them.

During the discovery phase, you will be able to learn:

  • The characteristics of your product
  • Your product's unique selling point
  • The customer's requirements
  • The marketing persona that represents the ordinary customer
  • What are your product's advantages?
  • It outperforms the competition.
  • Its customers' feedback
  • Any data relating to its transformative power
  • The messaging hierarchy (the order in which you present your messages to the reader).

During this phase, you will be able to speak with and receive information from various internal teams (e.g., sales, marketing, engineering) as well as potential, present, and prior customers. Before you start producing copy, do some independent research on your industry and/or rivals.

This information will assist you in understanding the customer's requirements and how the product can meet them. You can also choose the sequence in which your messaging appears to improve conversion rates. Customer testimonials, product reviews, and supporting statistics can all be utilized to demonstrate the quality of a product.

It's about arming yourself with everything you'll need to persuade a reader to take action. You're assuming without knowing. Guesswork is to blame for low conversion rates.

  1. Start at the end

Now is the moment to begin writing. You now have all of the information you require. Now you must express it correctly and arrange the messages in the correct order to encourage conversion.

"One page, one message," says the conversion copywriter. It's a great idea.

To maximize conversion rates, avoid distractions that could divert attention away from your "one message." This means you must focus on a single conversion objective. When creating a sales page, for example, ensure sure it only sells one product or service.

Before you begin writing, consider the following: What is the function of my copy? What is the intent of this copy?

Its purpose is to increase the number of email subscribers. Is it possible to persuade people to sign up for an event? Is it a sales plan or only a marketing strategy?

Make sure you know what your conversion objective is before you start writing. A focused copy will connect with readers and assist you in optimizing your conversion rates.

  1. Understanding the buyer's path

During the research phase, you will delve deeply into the wants of your potential clients. You will be able to design a plan once you have recognized the difficulties that your target purchasers experience and how this product, brand, or service can help them overcome them.

Your customers may have specific requirements at different times. As a result, your copywriting should reflect this.

Whether they are purchasing a car, a colander, or a house, the buyer's journey remains the same.

  • Awareness: A prospect is aware that they have an issue and is looking for answers. At this point, the buyer may be unable to precisely express their dilemma.
  • Consideration The prospect may now discover and compare the many solutions available to them. The prospect now has a decent understanding of the numerous solutions available, but he or she must compare and contrast them.
  • In this stage of the buyer's journey, the prospect makes their final decision. They are now ready to buy and have agreed on a solution. All they have to do is decide which brand they want to buy.


In each step, you must always begin at the end. Write phrases that motivate readers to act.

  1. Get your hands on the success keys.

The call to the action part of your copy instructs readers on what to do next. This is important conversion copywriting since it is what converts prospects into customers.

Always remember to ask yourself, "What do I want my reader to do?"


This does not guarantee that they will purchase anything. If they aren't at the correct stage of the buyer's journey, you can persuade them to do something else. You may ask them to join your email list, download your "Top 10 LinkedIn Strategies ebook," or sign up for a free trial.

Before you can express what you want, you must first grasp the prospect's needs. Effective calls to action Use short words, and emotional verbs, and finish with the question: I desire...

  • Keep up with the latest trends.
  • Get a free 2-month trial.
  • LinkedIn: The key to success

CTAs aren't always about the copy. CTAs should be powerful and eye-catching without sacrificing aesthetics. They must be situated at the most critical communication points.

Are you a convert?

These conversion copywriting ideas will assist you in creating a home page or landing page that persuades visitors to take action.

  • Do your research. Discover what you're selling, why people should buy it, and who your target market is.
  • Begin at the end. Begin at the end.
  • Take your reader on a tour through the buyer's journey. Your copywriting must lead your prospect from awareness to purchase.
  • Make strong calls to action. Finish the reader's query with 'I want...'

All you have to do is get out there and start converting.


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