What is graphic design?
Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.
Elements of Graphic Design
Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques. These designs can include various combinations of the following elements.
Lines: Straight, curved, wavy, thick, thin - when it comes to lines, the possibilities are limitless. Lines allow designers to divide a space or separate content in a layout. They can also be used to guide the eyes of the viewer, or make other elements follow a strategic path for added fundability, to get the viewer easily from point A to point B.
Shapes: Shapes offer a variety of ways to fill spaces creatively, to support text and other forms of content, and to balance a design. Shapes can be created out of nothing, using white space to give a design structure and clarity.
Color: Color, or the absence of color, is an important element of any design. With a solid understanding of color theory, designers can amazingly influence a design and a brand, seamlessly integrating color boldly or with brilliant subtlety.
Type: Type can transform a message from mere text to a work of art. Different fonts, combined with customized alignments, spacing, size, and color, can add power to the point you are communicating to the world.
Texture: Even a smooth and glossy advertisement can seem tangible with texture. It gives a sense of a tactile surface through its visual appearance and adds a sense of depth, enhanced by selection of appropriate paper and material.
Professional designers possess a creative mind with an artistic inclination, and so much more.
Graphic Design communicates your brand and message visually with impressive business logos, enchanting brochures, newsletters with impact, and stunning posters.
Let the professional graphic designers at Nascode turn your dreams and ideas into realistic revelations.