Essential Social Media Metrics to Monitor-2

Essential Social Media Metrics to Monitor-2


Social media has revolutionized the way businesses interact with their customers. It has become an integral part of every organization's marketing strategy. But how do you know if your social media marketing efforts are successful? This is where social media metrics come in. By monitoring specific metrics, you can gain insights into how your social media marketing campaigns are performing, and where you need to improve. In this blog, we'll discuss the essential social media metrics that every business should monitor to optimize their social media presence and grow their online audience. 

In the last blog post, Essential Social Media Metrics to Monitor-1, we talked about the importance of number of social media followers, impression and reach, and engagement. We will continue explaining more important metrics to analyze.

1.    Volume and Sentiment:
Volume and sentiment are two key metrics for analyzing online conversations about your brand. 
Volume is a measure of the amount of online buzz surrounding your business, which is determined by tracking mentions of your brand. 
Sentiment, on the other hand, reveals how people feel about your brand by monitoring messages and keywords associated with your brand and categorizing them by emotions such as sadness, anger, or happiness.
By using these metrics, you can gain insights into your brand's online presence compared to your competitors. You can track the volume and sentiment of your brand, as well as specific keywords associated with your business. Additionally, it's important to keep an eye on trends related to volume and sentiment to identify common themes associated with your brand.

2.    Influencer Marketing:
In the present day, influencer marketing is regarded as one of the most effective marketing strategies to adopt.
Influencers possess the capability to expand your audience and significantly increase your sales.
However, identifying the most suitable influencers to collaborate with needs a bit of thinking. 
One approach is to keep track of the online conversations that pertain to your brand and the kind of influence that your audience has. Identify the individuals who are your primary supporters and encourage them to continue their engagement with your brand. By monitoring your top influencers, you can determine who to approach when developing successful marketing campaigns.
You can also utilize a range of social listening tools to locate your top influencers and examine their influence scores.
Bear in mind that possessing a large audience does not always indicate that an individual has large influence. The number of fans and followers someone has does not necessarily equate to their ability to support your brand.

3.    Responding to Customers:
According to reports, customers who voice their complaints through social media anticipate a response within one hour. This highlights the significance of customer service support on social media platforms.


To enhance this metric, you should monitor your response time and rate on your social media profiles. This will help you determine whether you need a community manager to improve your customer service support. By tracking this metric, you can gain valuable insights into your overall customer service strategy. If you observe that a significant number of your customers' issues remain unsettled, you may need to reorganize your approach.
We’ve discussed so far 6 important social media metrics that need to be tracked. Stay tuned and read our next blog Essential Social Media Metrics to Monitor-3 to explore more important metrics.