Best time to post on social media in 2023
So, when should you publish on social media in 2023? It is one of the most frequently asked questions by marketers. This question has no specific answer. Because of the ever-changing habits of individuals on social media, you can't declare this is the perfect time to post on social media.
According to current data, the average user switches between seven distinct social media platforms each month. Despite the fact that social media usage is changing dramatically, you can post content when your target audience is online. Posting content at the correct moment increases your chances of achieving maximum engagement, more leads, conversions, and, eventually, sales.
No matter how interesting your content is, if it is not published at the appropriate moment, it will not yield the desired results. Publishing while your target audience is active increases your chances of capturing their attention.
We will provide you with the best research-based schedule for your publication calendar to know what is the optimum time to post on social media in 2023. This will hopefully increase your brand's reach and user engagement.
Let's go exploring.
Why Should You Post on Social Media at the Appropriate Time?
What's the use of putting all the effort to create an outstanding post if no one sees it? If you're a startup with a small social media following, publishing at any time of the day is fine. However, if you are a well-established company with a large following, determining the best time to engage with your audience and promote your brand on social media is critical.
Unfortunately, your target audience will not see every single social media post you make. Because of the rising quantity of posts and social media algorithms, your post is not accessible to the majority of users. Social media algorithms closely consider the source of engagement when determining which posts are relevant to your users. So, don't publish at the wrong moment, otherwise your content will go unnoticed.
How to Determine the Best Time to Post?
There are numerous criteria that might assist you in determining the optimal time to publish your social media postings. As an example:
- Your target audience's lifestyle and preferences
- Observation of the week
- The goal you hope to achieve with the post
- Content types such as video, story, photograph, reel, or live session
Global Times to Post on Social Media
The secret formula for determining the optimal time to post on social media in 2023 is to engage with the right people at the right moment. Scheduling your postings when your potential and current clients are online is a reasonable and effective tactic. It is vital to note, however, that each social media network has varied scheduling that works well for its target demographic.
It makes it more difficult for marketers to find the ideal time. The optimum time to publish on Instagram, for example, differs from the ideal time to post on Facebook. When determining the best times to publish your messages on various social media marketing channels, you must carefully consider time zones.
You must consider the country or region you intend to target. For example, if you want to reach the most people in Canada and the United States, use the EST time zone. You must select the time zone that is appropriate for your global audience. If your target audience is spread out around the globe, you can schedule your postings.
When is the best time to post on social media to get the most engagement?
It's no secret that each social media platform offers features that can help you meet your engagement and conversion goals. Knowing when to post material to increase user interaction will help you achieve your social media objectives.
According to a Sprout Social survey, the greatest time to post on social media to increase engagement is at 9 a.m. on Tuesdays, Wednesdays, and Thursdays. to 10 a.m.
According to the same study, Wednesday morning is the best time to publish content on Facebook, Instagram, Twitter, and LinkedIn.
Sunday is the worst day for social media posting. Don't post anything on Sunday.
Before we create your content calendar, let's look at the optimum times to post on various social media networks.
When Should You Post on Facebook in 2023?
Without a doubt, Facebook is the most popular platform, with a vast user base. On Facebook, there are over 10 million active advertisers. As a result, knowing when to post on the social media giant is advised in order to obtain maximum engagement in 2023.
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Best Day
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Best Time
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Monday
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11am – 12pm
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Tuesday
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10 am – 3pm
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Wednesday
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11am – 3pm
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Thursday
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2pm – 4pm
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Friday
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1pm – 4pm
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Tuesday to Friday are the best days.
Early morning and mid-morning content has the highest interaction and is the optimum time for marketers and companies to get more eyes on their postings.
When Should You Post on Instagram in 2023?
Instagram is the most popular social media network after Facebook, with over 2 billion monthly active users worldwide. Instagram makes every attempt to develop advanced features that will attract the attention of marketers and consumers. The platform is ideal for highlighting your brand's worth and highlighting your products or services. There are countless chances to post content on Instagram with IGTV, Reels, and shoppable posts.
Brands may improve their Instagram marketing approach to make the most of this incredible social media channel. When brands know the optimum times to post compelling content on the platform, it is achievable.
The optimal time to post on Instagram is:
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Best Day
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Best Time
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Monday
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11am – 12pm
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Tuesday
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10am – 1pm
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Wednesday
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10am – 1pm
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Thursday
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10am – 11am
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Friday
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10am – 11pm
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Tuesday and Wednesday are the best days.
According to one study, weekend engagement has grown as well.
When Should You Tweet on Twitter in 2023?
Twitter is an excellent platform for sharing breaking news, memes, and political opinions. Staying engaged on Twitter is critical for brands since people are continuously interacting in real-time. When it comes to uploading information on Twitter, there are numerous possibilities. You can, for example, share user-generated material, special discounts, inspirational quotations, intriguing statistics, new product feature announcements, customer reviews, and so on.
Many marketers utilize the network to promote their blog posts and websites, and others undertake advertising campaigns to improve Twitter interaction. You can maximize the exposure of your tweets by posting at the optimal moment.
According to research, the ideal time to publish on Twitter is early Monday and Thursday mornings.
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Best Day
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Best Time
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Monday
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9am – 4pm
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Tuesday
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9am – 12pm
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Wednesday
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9am
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Thursday
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9am – 4pm
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Friday
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9am
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Wednesday and Thursday are the best days.
When is the Best Time to Post on LinkedIn in 2023?
With over 66.8 million monthly active users, LinkedIn is the largest professional networking platform. LinkedIn is the preferred medium for B2B brands because it helps them to connect with relevant people and create 80% of prospects.
LinkedIn is an excellent channel for generating leads, generating 2.74% more leads than Facebook and Twitter combined.
LinkedIn provides a terrific platform for B2B firms to present their team members, publish branded content, and keep up with the latest corporate news. Social media marketers should be aware of the optimum times to post on LinkedIn in order to get the attention of an interested audience.
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Best Day
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Best Time
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Monday
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10am
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Tuesday
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10am – 12 pm
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Wednesday
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3pm
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Thursday
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9am – 10am
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Friday
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11am – 12pm
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Wednesday and Thursday are ideal days.
When Should You Post on TikTok in 2023?
With over 1 billion active users, TikTok is one of the most popular social media networks. It is a short-form video-sharing app that has exploded in popularity in recent years. Many brands are leveraging the power of TikTok marketing due to its quick growth and expanding popularity.
Many brands utilize TikTok to publish user-generated content, host contests and hashtag challenges, go live, and collaborate with industry influencers to ensure the success of their marketing initiatives. Marketers work hard to create interesting videos that their target audience wants to see. You may establish a stronger and more successful brand on TikTok by uploading relevant and interesting content at the correct moment.
Do you want to know when the greatest time is to post on TikTok in 2023? Here's the answer:
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Best Day
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Best Time
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Monday
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6am – 10am
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Tuesday
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2am – 9am
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Wednesday
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7am – 8am
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Thursday
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9am – 7 pm
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Friday
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1pm – 3pm
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Monday to Sunday are the best days.
When Should You Post on YouTube in 2023?
YouTube is one of the world's largest video sites, with instructional, corporate, and user-generated material. It is a popular online video platform that draws millions of viewers from all around the world to consume content.
Creating entertaining, instructional videos is not enough for YouTube marketing. As a social media marketer, you must guarantee that your target audience sees your videos. Using these strong YouTube tools will assist you in getting your YouTube channel discovered and growing your audience. Your YouTube audience should be notified when your video is published so that it may receive the attention it deserves. Driving YouTube video engagement will be easier if you know when to launch your videos on YouTube.
Remember that distribution is one of the most crucial parts of YouTube marketing. Presenting instructional and fascinating videos to the appropriate audience at the appropriate time will boost your video marketing approach. The best time to post is entirely depending on your target audience. What works for one brand may not always work for another.
Because YouTube functions differently than other social media marketing channels. Marketers should submit videos early since YouTube will index them, much as Google does with blog posts.
It will be easier to succeed with your YouTube channel if you know when to release videos for your viewers. The best time to watch YouTube is between 7 and 10 p.m. Posting video footage between 2pm and 4pm is the ideal plan since it helps YouTube to index the content and make it available for watching during peak user hours.
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Best Day
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Best Time
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Monday
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2 pm – 4pm
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Tuesday
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2 pm – 4pm
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Wednesday
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2 pm – 4pm
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Thursday
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12 pm – 4pm
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Friday
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12 pm – 4pm
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Saturday
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9 am – 11 am
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Sunday
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9 am – 11 am
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Thursday and Friday are ideal days.
Final thoughts
There is no magic formula for determining the optimal time to publish on social media and communicate with your followers. Because every brand is different, there is no single optimal time to post your content. Creating your content schedule with the timeframes provided in this piece will help you attract more eyeballs and increase brand engagement.