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Best 7 YouTube Marketing Tools Recommended by Experts

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10 August 2022
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Best 7 YouTube Marketing Tools Recommended by Experts

Visuals are undeniably powerful. Visual content not only connects with audiences effectively but also leaves a more lasting impression than text. Also, the effects are enhanced when the content is in form of a video.

Videos have the ability to convey emotions. No wonder people find them more relatable. Marketers are increasingly turning to YouTube marketing for the same reasons. A well-crafted video can be extremely beneficial in promoting your brand and driving conversions.

The platform currently has 2 billion active users. It is the most popular social media platform after Facebook. YouTube marketing has taken off thanks to its massive audience.

Having said that, making and promoting a video isn't exactly easy. It is unquestionably more difficult than creating textual content. But does that mean you should avoid it? Certainly not. There are numerous YouTube marketing tools available to assist. This blog will talk about the top 7 marketing tools on YouTube.

1. Canva

Canva is a YouTube marketing tool that allows you to create beautiful professional-quality featured images for your video content. Their interface is fairly simple and intuitive, allowing you to create a visually appealing YouTube banner and YouTube channel art in a variety of layouts and fonts.

What's the best thing about this YouTube marketing tool? You can use it for free, but there is a paid version available for more advanced features. And a larger library of illustrations and photos from which to choose.

2. Social Blade

Keeping track of your YouTube stats is the best way to see how far you've come on the platform. YouTube already provides the analytics feature for free to the public, but it does not provide comprehensive information. In this case, Social Blade can come in handy.

Social Blade provides daily reports on your subscriber count, video views, and estimated monthly and annual earnings. One of the most useful features of Social Blade is the ability to view your competitors' stats. It also allows you to compare up to three YouTube channels to get a sense of how well you compare to your competitors.

Another interesting feature is the live subscriber count. You can see when the numbers increase in real-time, which motivates you to keep working hard to grow your channel.

3. Tubics

YouTube SEO is still vastly underutilized despite the benefits you'll receive once you crack the code. You already know that putting in extra effort to optimize your YouTube content will help you rank higher in search results. This is how you can increase your views.

There are numerous tools available to help you optimize your YouTube content. Tubics is one of the best. This tool helps me optimize the traffic and views on my YouTube videos.

One of the best features of this tool is that it provides feedback and advice on every video you upload to YouTube.

Tubics provides a clear step-by-step guide to optimizing your video, from the title to the description—what needs to be improved and how to improve it. It also grades your channel optimization, allowing you to continually improve it. It also provides a list of optimized and non-optimized videos.

If you're a beginner or intermediate in YouTube SEO experience and knowledge, this tool will undoubtedly assist you in increasing the visibility of your channel in YouTube searches.

4. BuzzSumo

A great topic is required for a great video. Coming up with new topics that are relevant to their audience is always a significant challenge for content creators. You must find trending and interesting content. BuzzSumo is a platform that allows content creators to quickly discover new content ideas.

Use the Social Search feature to find out what kind of content is currently trending on YouTube by entering a keyword. Aside from finding content ideas, you can use it to develop a content strategy, optimize your influencer marketing strategy, and conduct competitor research. It is a paid platform, with monthly plans starting at $79 USD.

5. Wondershare Filmora

Filmora assists you in producing high-quality, exciting videos for your YouTube channel. It also includes sound tools for adding appropriate BGM to your videos. Filmora allows you to layer different clips and video effects. You can structure your content with up to 100 layers.

6. Unbox Social

Unbox Social can provide you with end-to-end insights into the performance of your YouTube channel. The tool will track engagement and audience retention rates. Aside from YouTube, the tool can be integrated with virtually any other social media account.

You can view the analytics for each video you upload to YouTube. Furthermore, for each video, you can track video views, video shares, viewer demographics, and engagement levels.

7. VidIQ

It aids in the discovery of keywords for YouTube SEO, YouTube Video Analytics, and other purposes.

YouTube SEO is not the same as Google SEO.

Google asks why it should rank this content and takes a long time to decide whether or not to promote it.

Youtube says, "Why shouldn't I rank this video?" and immediately places it at the top of the results, pushing the content down based on 24-hour performance.

Keywords for YouTube and Google are also distinct. VidIQ comes in handy for this and aids in determining Youtube Keywords. It also provides the video's SEO score.

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