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20 Ways to Drive More Traffic to Your Website

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30 November 2022
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20 Ways to Drive More Traffic to Your Website

Having more customers is what every marketer or business owner wishes for. What follows that? More visitors to their website. In fact, 61% of marketers say that generating traffic and leads is their biggest challenge.
There are numerous ways to increase website traffic, and in today's article, we will share a whopping 20 of them with you-divided into the following 3 categories:
I.    How to drive traffic to your website with content
II.    How to increase website traffic with SEO
III.    How to drive website traffic with social media

I.    How to drive traffic to your website with content

A spoiler alert: content is essential for increased website traffic. So stay let’s get started with the basics of our tactics to creating high-quality content.
1)    Start a blog.
Your business needs a blog before all else so that you can consistently post informative, in-depth content on your website. This cannot be negotiated.
• Businesses that blog regularly receive 55% more traffic to their websites than companies that don't.
• Bloggers are 13 times more likely to produce a profitable return on investment.
The more reasons for people to visit your website the more value you provide on it. And the majority of the remaining strategies in this post will be challenging to implement without a blog.
2)    Write catchy headlines.
One of the most important parts of your content is the headline. In fact, studies have shown that good blog headlines can increase traffic by 500%. Even the most in-depth blog post won't get read if it doesn't have a catchy headline.
3)    Invite other people to write guest posts on your website.
Not only can you diversify your topics and viewpoints with the help of guest authors, but they'll also want to share the article with their network and include a link to it on their website, which might attract more readers to your site. Just make sure you only publish original, high-quality content free of spammy links. This can be facilitated by using a uniform set of guest posting guidelines to keep your content consistent.
4)    Use eye-catching visuals
Use design tools like Canva to visualize data, recreate charts and illustrate ideas that represent your brand colors and elements. Your website will receive links from other websites that use your images. Additionally, Google is including more images in its standard search results, which gives you higher chances to rank and raise the appeal (and consequently click-through rate) of your result.
5)    Include videos
Text-based content is alright, but videos can attract more viewers and keep them watching. Here are a few strategies for utilizing videos to increase website traffic:
• Include videos in your blog posts to increase their visibility in video search results.
• Use SEO for YouTube to improve your ranking, then include links to your website in the video description.
• Include call-to-action buttons in your video that direct viewers to your website.
6)    Include a resource center
In addition to blogs and videos, you should produce a variety of content to advise and instill trust in your audience. Don't underestimate webinars, templates, downloadable guides, infographics, and other resources. Create a resources page where you can collect these lead magnets as you create them and use them elsewhere online. A library of multimedia content will draw viewers who will visit your website frequently.
II.    How to increase traffic to your website with SEO
However, all of these techniques have one drawback, if they can't find them, they won't visit your website. This is why you need an SEO strategy since 71% of Google search traffic clicks on the first page.
Search engine optimization, or SEO, is the process of making a website more search engine friendly so that it appears higher in search engine results.
7)    Target keywords...
The words and phrases people enter into search engines to find information are known as keywords, and as you might expect, some keywords are more frequently searched than others.
8)    Long-tail keywords
So the potential for traffic increases with search volume, correct? Wait a minute. Many extremely popular keywords are also extremely broad and difficult to rank (for instance, "website" has a volume of 143,000 searches per month).
On the other hand, long-tail keywords are simpler to rank for and will drive the most targeted traffic to your website.
9)    Strategically position your keywords
In order for search engines to understand your content and rank it in relevant searches, you must optimize it for search engines. Make sure to use your target keyword in the following places:
  • Title tag (meta title)
  • H1 heading
  • At least two H2 headings
  • Naturally in the body
  • The first 100 words
  • Image file names and alt text
  • Meta description

10)    Improve the appearance of your SERPs.
Using the keywords only in your meta description and meta title is not enough. In order to increase their visibility on the SERP and encourage more organic clicks, it is essential to optimize the following:
  • The meta description should be between 155 and 165 characters long, point out what the reader will gain from the post, and make it actionable.
  • Keep the Meta title 60 characters or less, with the keywords near its beginning, and mention a benefit or value.
11)    Internal links
Make sure to include links to other pages on your website when writing and publishing content. Which will increase traffic to those pages, keep visitors on your website longer, encourage them to view more pages, and enable them to gain more value from your website. All of these actions will raise your ranking and increase traffic to your website.
12)    Speed up your website.
Ever waited for a webpage to load for thirty seconds? neither have I. Your bounce rate will be extremely high if your website takes a very long time to load. Make sure all elements of your webpage, including image file sizes, page layout, and the operation of third-party plugins, are as optimized as possible. The quicker your website loads, the better.
Your site's performance will be rated by Google's PageSpeed Insights tool, which will also make recommendations for improving your Core Web Vitals and other factors. Use it!
13)    Create a responsive website.
Today, mobile devices receive more traffic than desktop computers, so forcing visitors to pinch and scroll to navigate your website is simply telling them to leave. Even if your website is simple, you still need to make sure that it can be viewed easily and conveniently across a range of devices, including smaller smartphones.
Refresh your content frequently, even the most timeless articles eventually lose their appeal, and search engines consider how recently the content was published. You'd be surprised at what a content refresh can accomplish. However, you cannot simply edit a few words and then change the post's publishing date. Google knows better than that. Below are some tactics on how to increase traffic to timeless content:
  • Update existing data and/or add new stats.
  • Create new images to illustrate concepts to replace of outdated ones.
  • Include fresh references for more recent sources.
  • Resolve image and link issues.
  • Modify your meta description and title.

III.    How to increase traffic to your website using social media
Referral traffic to your website is one of the advantages of social media marketing. Here are some strategies for using these significant platforms to drive traffic to your website.
14)    Boost your content on social media
Producing great content and hoping that people will find it insufficient. Promote your content on the social media platforms that your audience uses most frequently. While Google Business posts can help your website appear in local search results, Twitter is best for quick and intriguing links. B2C product companies may have great success on image-heavy social media platforms like Pinterest and Instagram.
15)    Don’t forget hashtags
Include relevant hashtags when sharing your content on LinkedIn, Twitter, Instagram, and other hashtag-friendly platforms to increase the visibility of your posts. However, to ensure that you are found by those most likely to read, share, and/or link to your content, keep the hashtags as closely related to the post's subject.
16)    Post original LinkedIn content
You should regularly publish content to LinkedIn because it is the largest professional social network and a valuable publishing platform. By doing this, you can increase website traffic, attract more people to your LinkedIn Company Page, and enhance your reputation in your line of work. Moreover, there's no need to start from scratch; simply reflect on a current issue or reuse content you’ve already written.
17)    Include social sharing buttons
This is a simple win for website traffic. With just a click, readers can quickly share the page they're reading with their social networks using social share buttons.
The click-to-Tweet feature is yet another choice; with it, you provide a prewritten Tweet that users can post with just one click. If any of these plugins are available for your website, try them out.
18)    Study the competition
Study the social performance of particular websites to have an overview of the subjects that are popular with readers and, more importantly, trending on social media. To increase traffic to your website, find out what people are reading (and talking about) and create content similar to that.
19)    Post at the right time
If you want to get more specific, you can also look at your social media analytics to determine the hours of the day and days of the week when your audience is most active, and then share links to your blog posts at those times. Start by looking at the overall average best times, then explore the data to make adjustments.
20)    Advertise
Advertise You might want to think about starting a paid ad campaign in the meantime. A high volume of highly targeted visitors can be attracted to your website using search, display, and social ads. However, consider your goals carefully before pulling out your credit card because every paid media channel has advantages and disadvantages.

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