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18 Video Content Statistics and Trends for 2022

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19 September 2022
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18 Video Content Statistics and Trends for 2022


Video content is everywhere on the internet, and consumers and marketers are becoming more and more accustomed to it.

The popularity of video material soared in 2020 due to the epidemic, and marketers scrambled to incorporate it into their plans in order to keep up with the times.

Discover all the information you need on trends, statistics, and visual content in this article, and make use of these information to guide your future marketing approach.

Let's get going:



General visual content statistics



There are many different types of visual media, find below the latest statistics that may help you decide what kinds of visuals to include in your blogs or which platforms to submit video material to.


1. In 2021, video was the most popular type of media employed in marketing initiatives.



When it comes to content types, video is the most popular type of media used in content marketing. Video was utilized by marketers more often than e-books, case studies, and even blogs, per the HubSpot State of marketing 2021 reports. The report also stated that video has been the most popular for the last two years in a row.


2. The third-most popular type of media in content marketing was infographics.



According to the same survey, Infographics were the third most popular content type in 2021. This indicates that visual content ranked as two of the top three media types employed in content marketing. This demonstrates the effectiveness of visual material as well as its surge in popularity over the past two years.


3. Two to five times a week, 40.8% of marketers publish graphic content.



A fantastic method to improve the amount of material you produce is to incorporate graphic content into your marketing strategy. Making a social media post by utilizing stock photos or videos is considerably quicker than writing lengthy blog articles or creating other forms of advertising.


Which is why, roughly half of marketers generate visual content across platforms between 2 and 5 times weekly, according to a Venngage survey.


4. 28% of marketers dedicate 2 to 5 hours each week to producing graphic content.



According to the same report, creating visual content requires marketers to put in between 2 and 5 hours every week. Even though this may seem like a lot, some marketers claim that writing just one blog post might take even longer.


5. In 2019, 69% of marketers increased their use of visual material.



In the past few years, marketers have progressively increased their use of visual material. Marketers' usage grew by over 70% in 2019.

With more people staying at home and searching for methods to interact with friends and be entertained in 2020, this number increased even higher.


6. In 2020, 62% of marketers used webinars.



Due to the state of the globe in 2020, a lot of firms were compelled to look for new ways to function, since face-to-face conferences and seminars were frequently out of the question. Which increased in the popularity of Webinars.

Despite the fact that webinars were already a well-liked component of B2C marketing strategies, the dtactic received fresh traction in 2020, when over 68% of marketers used them.


7. Original illustrations and infographics are the most commonly used images when it comes to online content.



In material like blogs and social media posts, creative visuals are growing more and more popular, according to Venngage. In the past, a lot of businesses chose to use stock photos to cut costs and increase productivity.

However, as customers become more accustomed to it, it is crucial for businesses to produce fresh and innovative presentation for their content. Therefore, original visuals are utilized more frequently than stock photos.

8. In 2021, 12.2 billion video minutes were watched online!



People adore video content, if there is one thing that is clear. When using the internet, many individuals choose to watch videos, whether they are on YouTube, TikTok, or Instagram reels. The eye catching short videos resulted with 12.2 billion minutes of video were watched online globally in 2021.


9. This is a 17x increase in the popularity of video content since 2012



The amount of video content viewed has surged 17x since 2012, and the sector has experienced fast development in the last two years as a result of the pandemic, according to a report released by Cisco.


Data on video marketing

There are several reasons why marketers utilize video as their main visual medium, as we indicated above. You may learn more about the advantages of video marketing and how to incorporate it into your larger marketing strategy by reading the below statistics


10. Video is a marketing tool for 87% of online marketing.



Video is a very common medium for internet marketers, and its use is growing every year. 87% of all internet marketers presently use video as a marketing strategy, according to a Wyzowl survey.

This may sound like a lot, but given the abundance of online video sharing options and the significant return on investment they provide, it's actually surprising that this number isn't larger.


11. On social media, 63% of marketers use video content.

Social media is one of the most often used platforms for marketers to share video content. 63% of marketers use video content in their social media strategy, according to a Foap report.

There are so many various methods to use videos in social media material, which is fantastic. The options are truly unlimited, ranging from Facebook Live videos to TikTok's incredibly brief viral videos.


12. In 2020, around 100,000 videos were uploaded to media websites every day.



The HubSpot State of Marketing report states that in 2020, video uploads increased by 80% year over year. As a result, about 100,000 movies were posted every day. According to statistics, on April 22, 2020, there were 103,603 uploads, which is the most ever recorded.


13. The most widely used website for watching videos is YouTube.



YouTube continues to be the most popular media platform (according to study by HubSpot Content Trends) even though the majority of them now allow users to upload video content. When developing a video marketing strategy, it’s always worth considering starting with YouTube, as it’s a widely used platform and can be used to target a range of different demographics.

Whether you’re looking to drive traffic directly from videos or collaborate with influencers, YouTube is an extremely useful platform. It may not be right for every business, but as the most popular site for video content, it’s certainly something to consider when planning your strategy.


14. About 70% of consumers look to YouTube for content to solve an issue.



When it comes to content categories, YouTube has a lot to offer, but one of the most well-liked YouTube video formats is "How-Tos.", according to Think With Google, 70% of users watch YouTube content to help them solve problems.

What does this entail for marketers, though? Well, if you're offering a product that directly aids users in issue solving, then just a few YouTube videos on the subject could result in a significant increase in website traffic.


15. In 2020, the production of long-form videos surged by 140%.



There is no one-size-fits-all method for determining the kinds of videos that work best for video marketing. Shorter videos are more engaging for viewers, according to marketers.

Yet, not all customers want short-form videos. HubSpot projects a 140% rise in long-form video production in 2020. Long-form films have the potential to be a crucial and successful component of a content marketing plan for the right company.


16. Videos were used by 32% of companies in their sales efforts.



Videos are not only used for promotion, but also for boosting sales. Videos may be used in almost every phase of the sales process, from the first outreach to the follow-up conversations.

Sending emails with videos to your leads is one way to use videos. Gaining the prospect's attention and establishing value are the two objectives of prospecting emails, both of which can be greatly aided by video.

17. After watching a promotion video, 64% of consumers make a purchase.



Video marketing allows you to present your products in their best light, in addition to giving clients all the information they generally need to know before making a purchase. Therefore, it should come as no surprise that 64% of customers make a purchase after watching product videos (according to Tumblar Insights).

18. According to 87% of marketers, video marketing yields favorable ROI.


The ultimate aim of any marketing initiative is to produce a profitable return on investment (ROI).

According to Wyzowl statistic, the majority of marketers have discovered that video marketing produces a positive ROI, however not all of them may determine this solely by examining sales numbers. Other effective outcomes that might serve as success indicators include increased traffic, leads, and brand awareness.





This concludes our compilation of the most recent video content data and trends. You should now be well-informed about the state of visual material at the moment.

As you can see, videos are crucial for all forms of marketing. These statistics should have given you more information about the most effective strategies to use graphic components into your content marketing plan.


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