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11 Ways to Use Facebook Events for Your Brand

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21 September 2020
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Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. This means you can keep your audience in the know without doing much leg work.

Facebook event pages have benefitted from the many new Facebook features added in recent years. Facebook events can now be easily connected with Facebook Live, allowing you to promote your live stream on an event page. No matter what kind of virtual or offline event you’re planning, these tips can help you create a successful Facebook event.

1. Give your event a unique name
First and foremost, your Facebook event should have an official name. If you’re having a happy hour, don’t just use the title “Happy Hour.” Come up with a fun and attention grabbing name like Frappy Hour at Starbucks.

2. Write a clear & thorough description
Your description is where you’ll give important details for your event such as pricing, special guests and the schedule. This section isn’t just for dry information though: just like any copy in your Facebook marketing strategy, make sure your writing is compelling and highlights the appeal of your event.

3. Use Facebook’s recognized venue locations
When you’re creating Facebook Events, you can put an exact location for where it will take place. You have the option of entering an address, or you can enter the name of a venue on Facebook.
Start typing the name of the venue, and Facebook will autocomplete it with suggestions.

4. Use an eye-catching event photo
Facebook Event photos should compel people to want to find out more. That means your photos should be eye-catching and relevant. For company events, this might mean using your logo, brand colors, or even incorporating some text that helps highlight the purpose of the event. Just be sure you repeat any details used in your graphic in your description to follow best practices of accessible design.

5. Use keywords for tags
Optimize your Facebook Event by including relevant keywords in your tags section. Don’t limit yourself to just branded keywords. For instance, if you’re hosting a music concert, you could include the genre as a tag. Start typing relevant keywords and Facebook will give you suggestions. You can also use the keyword research principles you use elsewhere in your marketing strategy to generate ideas here.

6. Manage permissions for posting on your event
When you’re creating a public event, you have the option to only allow hosts to post in the event’s discussions.
The more active the event looks, the more excited people are going to be about it. It’s difficult to spark conversation when people aren’t allowed to post on the event page. You can also post additional information to the event discussions before and after, to help drive interest or activate leads gained from the event.
Making the wall public also allows you to answer questions. Since the posts are public, the event wall serves as a FAQ section for other people that have questions.

7. Set an end time
This tip will help people plan ahead, and also keep you organized. A start date and time is required for Facebook Events, but setting an end time is optional. As a result, it’s easy for brands to overlook it.

8.Partner up with co-hosts
Facebook allows you to add co-hosts to your event. Your co-hosts are able to edit the event and add it to their calendar so they can promote it too. Your co-hosts can be Facebook friends or other pages you admin.

9. Promote your event outside of Facebook
Like we said before, you’re going to want to spread the love across multiple social networks. So why limit your promotional efforts to Facebook? Spread the word about your event across all of your social media channels, your website and even offline. Your Facebook Events page will serve as the information hub where people can learn more and get specifics.
Here are some ideas to promote your event on social networks besides Facebook:
•    Schedule Tweets to be sent out leading up to the event. Link to your Facebook Events page.
•    Add a link to your Facebook Events page in your Instagram profile, and post pictures to promote it.
•    Create a Snapchat Story to promote the event.
•    Make a Pinterest board for the event.
•    Record a promo video and publish it on YouTube and other video sites.

10. Schedule events in advance
Not everyone can have success with spontaneous events like Beyonce. The earlier you can get your event on your Facebook Events page, the better. Not only will it give you more time to promote, but your followers will be able to look at what you have coming up and plan accordingly.

11. Create a sense of urgency
In order to get people extremely excited for your event, create a sense of urgency. People will be much quicker to attend or accept your invitation if they feel like they’ll miss out if they wait.
You can create a sense of urgency by limiting the amount of available tickets, setting a RSVP date or offering an early bird special. Plus, these are all tactics you can apply to multiple parts of your overall event page, including the description or highlighting the urgency in your photo.

Are You Using Facebook Events?
The next time your company has a celebration or event, head to Facebook Events to promote it. At the same time, you want to use a Facebook management tool to track engagement with each of your events. Use the tactics above to get set up and promote it like a pro!

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