May 17, 2017

Who pays for facebook?

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In late 2016 Facebook earned $6.8 billion in ad revenue, $5.7 billion come from mobile ads alone, making 84% of Facebook’s ad revenue.

In 2017, ad revenue exceeded analysts' estimates, with a growth of 53 percent.

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Who is paying this huge amount of money to facebook?

Social media has become a necessary part of virtually any company's online marketing, all kind of small and big companies are paying to facebook, to market their business or maintain their brand image!

1.Coca-Cola



The global leader in the beverage industry, Coca-Cola.


The global leader in the beverage industry, Coca-Cola.



2.Walmart


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Walmart, The American multinational retailing corporation that operates as a chain of hypermarkets.



3.American Express


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The American multinational financial services corporation American Express.



4.Unilever


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Dutch-British transnational consumer goods company Unilever.



5.Nestle


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Swiss transnational food and drink company Nestle!



6.Amazon


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American electronic commerce company Amazon.



7.Microsoft



Computer software, consumer electronics and personal computers manufacturer.



8.Procter & Gamble


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Multinational family, personal and household care products manufacturer.



9.Samsung


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High-tech electronics manufacturing and digital media



What are those businesses paying for?

1.Sidebar ads

Sidebar are the ads that appear on the side of the site.


2.Sponsored stories

Status updates from businesses turned into ads.

3.Promoted posts

Posts that are targeted to fans and friends of fans.



Facebook is not alone in the business. Whatsapp company, purchased by facebook in 2014,  lately announced it's working on a new commercial messaging platform specifically for businesse

Facebook

Farmville

Mark Zuckerberg

Profit

Virtual games

Farmville

Advertising

Facebook revenue

Facebook profit

Social media

Promoted posts

Sidebar ads

Sponsored stories

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